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Jobs website helps millions make career move.

FISH4JOBS has undertaken its largest and most representative audience survey to date, with 21,647 jobseekers responding.

Fish4jobs is one of the UK's best-known job websites, advertising jobs in all sectors across the UK, and has 1.8m registered candidates and 1.3m unique users a month (source: ABCe Jan, 2011).

The 2012 National Online Recruitment Audience Survey (NORAS) enables employers, recruitment consultancies and advertising agencies to objectively assess the audience and value of the UK''s leading job boards.

Key findings demonstrate that Fish4jobs attracts a varied audience, with 56% working as employees or trainees and 31% in supervisory or managerial roles.

Popular roles include administration/secretarial positions, followed by retail, customer services, sales, catering, healthcare and teaching roles.

Fish4jobs attracts quality candidates: 60% have GCSEs, A Levels or a vocational qualification and 25% have a degree or higher. They are also serious about their careers, with 78% saying they would consider taking a course to improve their prospects.

The reach of Fish4jobs' network of 30 metropolitan and local sites is evident from the survey results: 8% live in London, 7% in Greater Manchester, 7% in the West Midlands, 5% in Merseyside, 5% in Tyne & Wear and 4% in West Yorkshire.

The majority of Fish4jobs' audience found the site via search engines, links from other websites and word-ofmouth recommendation. Fish4jobs' candidates are mobile savvy, with 32% having used a mobile device to search for jobs, with Android closely beating iPhone (32% and 31% respectively), followed by Blackberry (18%) and tablets with 15%.

NORAS 2012 also provides insights into why people change jobs. Of the 91% who are actively looking for a new job, the main motivation is career progression (39%), followed by wanting a pay rise (25%), a desire to change role (23%) and wanting to work for a new employer (21%). On a more positive note, the threat of redundancy comes in lowest at just 9%.


FISHING: The main motivation for people seeking new jobs is career progression
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Copyright 2012 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Features
Publication:Liverpool Echo (Liverpool, England)
Geographic Code:4EUUK
Date:Sep 27, 2012
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