Jingle genius behind classic 80s Shake n' Vac ad dies at 78.
Byline: STIAN ALEXANDER
THE man who composed the crazily catchy jingle for the 1980s Shake n' Vac TV advert has died aged 78.
Jonathan Hodge wrote more than 2,000 jingles for TV and radio ads, including Bird's Eye Potato Waffles, Mars bars and Pepsi.
He also had a No3 chart hit with If I Had Words, sung by Scott Fitzgerald and Yvonne Keeley - which has also been ALWAYS ON SONG Jonathan covered by Westlife. The ad showed an actress dancing around a living room as she used the product, singing: "Do the shake n' vac and put the freshness back."
It was voted the 18th best TV advert of all time in a 2000 poll and is said to have significantly boosted sales.
Jonathan, of Folkestone, Kent, died of multiple organ failure in hospital. Daughter Tilly said: "I feel proud of my dad - people might not know his name but they will know his jingles."
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|Publication:||The Mirror (London, England)|
|Date:||Jul 18, 2019|
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