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Jif Spreads Peanut Butter Happy Across America.

NEW Jif(TM) Peanut Butter Granola Bars Raise the "Bar" for Peanut Butter Happiness This Summer

ORRVILLE, Ohio, Aug. 13, 2015 /PRNewswire/ --Jif has combined the perfect blend of creamy peanut butter and chewy granola to create its NEWJif(TM) Peanut Butter Granola Bars. The brand's first granola bar is available in three delicious varieties: Creamy Peanut Butter, Crunchy Peanut Butter and Peanut Butter Chocolate Flavored.Jif Bars are a satisfying snack that will bring a smile to your face while at home or on-the-go, and contain at least 7 grams of protein* per serving in each bar. They are the perfect choice to achieve your true peanut butter happiness.

This summer,Jif will be spreading 'peanut butter happy' across America with the official 'Peanut Butter Happy' mobile tour. The tour will be visiting eight cities between August 7 and August 28, offering free samples of the NEWJif Bars.

In addition, visitors at each tour stop will have the unique opportunity to experience peanut butter like never before by stopping at theJif Bars Peanut Butter Happy Place. This interactive experience will bring to life the sights, sounds, and happy feelings onlyJif Peanut Butter can provide. The experience will be illuminated with 5,000 LED lights embedded into an 8-foot wall, and programmed to a sensor that responds to movements and sounds. Participants will have an opportunity to share their colorful, energized experience with friends and family on Facebook, Twitter or Instagram by using #PeanutButterHappy.

The NEWJif Bars are available in stores with a suggested retail price of $0.99 per individual bar and $3.49 for a 5-pack.

For a complete list of tour stops, and to learn more aboutJif Bars and otherJif products, visit http://www.jif.com and visitJif on Facebook (http://www.facebook.com/Jif), Twitter (https://twitter.com/jif) and Pinterest (http://pinterest.com/jifpeanutbutter/).

* Creamy and Chocolate flavored varieties contain 4-4.5 grams saturated fat per serving.

About The J. M. Smucker Company

For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America with annual net sales of approximately $8 billion. In consumer foods and beverages, its brands include Smucker's [sup.], Folgers [sup.], Jif [sup.], Dunkin' Donuts [sup.], Crisco [sup.], Pillsbury [sup.], R.W. Knudsen Family [sup.], Hungry Jack [sup.], Cafe Bustelo [sup.], Martha White [sup.], truRoots [sup.], Sahale Snacks[sup.], Robin Hood [sup.], and Bick's [sup.]. In pet food and pet snacks, its brands include Meow Mix[sup.], Milk-Bone[sup.], Kibbles 'n Bits[sup.], Natural Balance[sup.], and 9Lives[sup.] . The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury [sup.] is a trademark of The Pillsbury Company, LLC and Dunkin' Donuts[sup.] is a registered trademark of DD IP Holder LLC.

Dunkin' Donuts[sup.] brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts [sup.] coffee or other products for sale in Dunkin' Donuts [sup.] restaurants.

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Date:Aug 13, 2015
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