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JetBlue Airways launches summer promotion tied to temperature.

AIRLINE INDUSTRY INFORMATION-(C)1997-2013 M2 COMMUNICATIONS

New York-based low-cost carrier JetBlue Airways (NASDAQ: JBLU), said it has launched a summer promotion that it said gives city-dwellers a chance to get out of town as the mercury rises.

Through July 20, beginning at 12 pm if the weather.com temperature reading at jetblue.com/hotseats hits 90 degrees for New York's Central Park, JetBlue will release a limited number of Hot Seats promo codes.

The promo codes will be good while very limited supplies last for 90% off of the base fare of a roundtrip JetBlue flight from New Yorkarea airports (John F. Kennedy, LaGuardia and Newark) to any of the more than 50 destinations that the airline flies to nonstop from New York.

Flights must be booked the day of the temperature spike when the promotional code is revealed and travel must be for the departure and return dates specified on the Hot Seats page for the particular promo code.

Codes will be subject to very limited availability and are only good while supplies last, JetBlue said.

For those that miss out on the Hot Seats offer or are not in the New York area, JetBlue is offering a special chance to get away with a discount of USD 100 on JetBlue Getaways vacation packages of 5+ nights booked now through July 25 for travel between July 16, 2013 and February 12, 2014.

JetBlue serves 79 cities with 850 daily flights and plans to launch service in 2013 to Worcester, Massachusetts, Port-Au-Prince, Haiti, as well as Lima, Peru, subject to receipt of government operating authority.

Find out more at www.jetblue.com.

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Publication:Airline Industry Information
Geographic Code:1U2NY
Date:Jul 17, 2013
Words:296
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