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Jerde-Designed Beursplein Receives Decade Award from AIA/LA.

LOS ANGELES -- The Jerde Partnership, an internationally acclaimed architecture and urban planning firm based in Los Angeles, today announced that its design of Beursplein in Rotterdam has received a citation for the Decade Awards organized by the Los Angeles chapter of the American Institute of Architects (AIA). The award will be presented at a ceremony tonight in conjunction with the AIA 2006 National Convention and Design Expo being held June 8 - 10 in Los Angeles.

Created by the AIA/LA to celebrate 10 years of Los Angeles architecture, the Decade Awards were open to projects that had previously won an AIA/LA design award since January 1996. Beursplein received a merit award for urban design in 1997, one of five awards bestowed on the project following its debut in August 1996.

"When we were designing Beursplein, we knew it was a special project that would make a great contribution to the wonderful city and people of Rotterdam," said David Rogers, a partner of The Jerde Partnership and lead designer of the project. "I am honored it has received this award 10 years after opening."

Jerde designed Beursplein to revitalize Rotterdam's urban core, which had never fully recovered from the destruction of World War II. In collaboration with Dutch architects T+T Design and de Architecten Cie, Jerde devised an innovative planning solution to reconnect the city center with a below-grade promenade that provided safe pedestrian access beneath the city's busiest traffic thoroughfare. By linking the Hoogstraat and Lijnbaan districts with the promenade, the solution re-energized the struggling markets and breathed new life into the city. Combined with a 30-story residential tower, specialty retail gallery and metro station, Beursplein reinvented Rotterdam into a vibrant and engaging environment for residents and visitors. Following its opening, local media reported Beursplein attracted 500,000 visitors in its first two days.

Since Beursplein, the firm's first venture in Europe, Jerde-designed projects have opened throughout Europe in Athens, Budapest, Glasgow, Birmingham, UK, and Enschede, Netherlands. Just last week, Jerde-designed Kanyon opened in the Levent district of Istanbul. Zlote Tarasy, a mixed-use project designed by the firm in Warsaw's urban core, is expected to open in November. The firm is currently working in Amsterdam, Berlin, Kiev and the United Kingdom.

About The Jerde Partnership

The Jerde Partnership is a visionary architecture and urban planning firm that designs unique places that deliver memorable experiences and attract 800 million people annually. Founded by Jon Jerde in 1977, the firm has pioneered "placemaking" and designed projects throughout the world that provide lasting social, cultural and economic value and promote further investment and revitalization. Based in a 110-person studio in Los Angeles with offices in Amsterdam, Shanghai and Hong Kong, Jerde takes a signature, co-creative approach to design and collaborates with private developers, city officials, specialty designers and local executive architects to realize the vision of their projects. The firm has received critical acclaim from organizations including the American Institute of Architects, Progressive Architecture, American Planning Association, and The Chicago Athenaeum Museum of Architecture and Design. To date, nearly 100 Jerde-designed places have opened in diverse cities, such as Budapest, Hong Kong, Istanbul, Las Vegas, Los Angeles, Osaka, Rotterdam, Seoul, Shanghai, Tokyo and others. Projects are currently under construction in Dubai, Las Vegas, Macau, Mexico City and Warsaw.
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Publication:Business Wire
Geographic Code:4EUNE
Date:Jun 8, 2006
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