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Jeff Walter, Rhea + Kaiser.

Jeff Walter, Rhea + Kaiser, offers tips on marketing to farmers during their media-stacked day:

Message Frequency. This is a way to find the distracted. To paraphrase an old saying, if they don't get it the first time, try, try again. Across channels.

Right Message, Right Channel. Make sure the messages fit the channel. Keep it simple, clear and engaging.

Test and test again. We live in a very dynamic and fluid marketplace. Testing and refining messages and channels is a must for any campaign to succeed.

Find White Space. Constantly monitor what the competition is doing so you can discover relevant places to show up where they aren't.

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Title Annotation:AGENCY NEWS
Publication:Agri Marketing
Date:Jun 1, 2019
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