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Japan : Panasonic Starts New Solutions Businesses Using Ambient Lighting "Space Player" to Enhance the Value of Lighting Design.

Panasonic Corporation today announced that it will begin selling the "Space Player", a new type of lighting equipment combining the functions of traditional lighting and video projectors to offer non-conventional ambient lighting, as well as projection contents in Japan from July 1, 2014.

The company will develop the new solutions businesses of the Space Player from the manufacturing to the sales, including the lighting design proposals to enhance the values of various spaces, and of the projection contents from the production and the sales.

The Space Player possesses both lighting and projection functions and provides new ambient lighting (the product release was announced on Feb. 27, 2014). Some of its many features include a spotlight-shaped design that fits naturally into its environment and a wiring duct mounting method that makes installation and relocation easily. It has also low-maintenance feature due to the use of a long-life laser as a light source and can play back contents from a wide range of sources including SD cards, PCs, and tablets, in addition to a movable structure that can easily control projection directions.

Panasonic will leverage these product features to create a new market of "Projection Lighting" that utilizes video for lighting. With regard to the projection contents, it has set up its in-house systems for the planning, production, and sale of projection contents as usage.

In addition to producing custom-ordered contents, the Company will launch a special website that provides free application software for customers to easily edit and create contents, and for a fee, also offers videos and images to be used in such contents.

Panasonic will promote the provision of total solutions to create high added-value spaces by leveraging the ambient lighting know-how that it has acquired over the years.

Panasonic will aim for three billion yen sales in the solutions businesses centering on Space Player and 20 billion yen sales in the entire ambient lighting business by FY2019 (for the year ending on March 31, 2019).

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Publication:Mena Report
Date:Jul 25, 2014
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