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Japan's largest airline launches fresh, digital video content.

M2 EQUITYBITES-February 16, 2018-Japan's largest airline launches fresh, digital video content

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All Nippon Airways (ANA) is unveiling new, vibrant and engaging content as part of its US marketing campaign, 'Experience Class(TM),' the company said.

The content features longtime ANA partner, DJ and producer Steve Aoki, and explores Japanese culture in a unique, authentic way. The centerpiece of this catalog of new content is a video that defines the Japanese principle of "Omotenashi," and how this principle is rooted on every ANA flight. In addition, ANA is releasing a video content series co-designed with Aoki that explores both the popular and less-known side of Tokyo, and Aoki's unique perspective on what makes Japanese culture so special. All of the video content launches today on ANAExperienceClass.com and the ANA YouTube Channel.

The campaign's overall goal is to inspire US travelers to consider Asia as their next travel destination, and more importantly, to choose ANA as the carrier to take them there. This video series comes at an exciting time for ANA as the company continues to offer more flight routes between the US and Tokyo, and is looking for unique ways to appeal to US travelers. Passengers have a choice when they choose an airline, and this new campaign content exemplifies the airline's outstanding innovation and superior service, coupled with high-energy, exploratory content from Aoki and a new partnership with actor Scott Eastwood, to inspire the experience once travelers reach their destination in Asia.

ANA also partnered with travel enthusiast Scott Eastwood to develop exhilarating video and written content around his experience in Tokyo that gives wanderlusters a craving to experience the inspiration of Japan. Scott highlighted his journey and enthusiasm for Japan on his social channels as well as through a content series that lives on the Experience Class campaign microsite.

ANA is the largest airline in Japan by revenues and passenger numbers. Founded in 1952, ANA flies today on 85 international routes and 116 domestic routes. The ANA group has 39,000 employees and a fleet of about 260 aircraft. In FY2016, it carried 52.1 million passengers and generated revenues of 1.77 trillion Japanese yen.

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Publication:M2 EquityBites (EQB)
Geographic Code:9JAPA
Date:Feb 16, 2018
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