Printer Friendly Becomes Authorized Apple Internet Dealer.

Business, Retail and High-Tech Editors

NEW YORK--(BUSINESS WIRE)--Aug. 14, 2000, the online division of New York mega retailer J&R Music & Computer World, has opened The Apple Shop @ J&R. This gives J&R the special status to sell as an authorized dealer the full breadth of Apple Macintosh products at retail, through mail order, corporate sales, and now on the web.

The Apple Shop @ J&R gives customers the full Apple buying experience they would find at retail, coupled with the thousands of digital convergence products sold at J&R. As a leading consumer electronic retailer, customers can discover what exciting digital products can be used with their Macs. From digital cameras and camcorders, to DVD's and MP3 players, the J&R Mac customer will benefit from J&R's product synergy.

Apple customers are able to browse two-dozen Apple specific categories covering thousands of Macintosh products. From the new Power Mac G4 Cube, and iMacs, to PowerBooks and iBooks, J&R has the widest inventory found anywhere.

"The Mac user has specific needs," says Rachelle Friedman, President of J&R Music & Computer World, "The Apple Shop at was designed specifically to meet those unique needs, and more. Our intention is to extend J&R's Apple storefront experience to the web along with providing a synergy with the thousands of other digital products that we carry. We're proud to have become the only retailer in America that can cater to the wants of the Apple community thru all of our sales channels," Friedman comments.

Besides products, The Apple Shop @ J&R has in-depth Buyer's Guides available for all Apple branded hardware, to help consumers with learning about and purchasing Apple products. will also be debuting the Apple iMovie Cinema, which will be a 24 hour-a-day online movie theatre where customers can see streaming QuickTime videos of Apple products. The Apple iMovie Cinema will also debut the works of customers who have used Apple technology to produce great short films.

Other events planned will include online chats with Apple software developers and other Mac professionals such as author David Pogue and Mac artist extraordinaire Bert Monroy.

"The Apple Shop at is an extraordinary online resource for all Mac users, where they can go to find out what's fresh in the Apple world and the digital world, and shop comfortably for everything Macintosh," says Larry Reich, Director of Business Development for J&R.

About J&R

J&R Music and Computer World is New York's destination megastore for consumer electronics, with over 300,000 square feet of retail space and over 400,000 products. In addition to its NYC retail operation, J&R utilizes its catalog and online stores to provide customers nationally, with discounts on a wide range of products, including computers, phones, audio/video electronics, stereos, cameras, music, movies, games and home appliances. J&R is a unique retail, mail order, and online authorized dealer for many vendors, including Sony and Apple.
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Publication:Business Wire
Date:Aug 14, 2000
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