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Jack's Retro Meltdown: Jack in the Box(R) Restaurants Present Fast-Food Fare with '50s Flair -- Patty Melts and Malted Shakes.

SAN DIEGO -- While sock hops, hula hoops and poodle skirts are no longer the rage, many foods that came of age in the 1950s continue to be as popular as ever. Banking on America's love for nostalgia and even bigger love for beefy burgers and creamy shakes, Jack in the Box(R) restaurants bring back their Diner Melt Combo today, featuring a modern take on classic favorites -- patty melts and malts.

Available now, Jack's Diner Melt Combo includes a patty melt, a chocolate or vanilla Malted Crunch Shake, and Natural Cut Fries. Loaded with meat and cheese and built on the chain's signature sourdough bread, Jack's patty melts come with one or two jumbo beef patties, grilled onions, two kinds of melted cheese, mayo-onion sauce and sweet mustard.

On the shake front, Jack is adding a vanilla version of its popular Chocolate Malted Crunch Shake. Both shakes feature real ice cream blended with malted crunch pieces.

"Melts and malts have withstood the test of time because they are the ultimate comfort foods," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box. "What's more soul-soothing than meat, cheese and ice cream?"

Jack's Diner Melt Combo is available for a suggested price, excluding tax, of $5.39 with a single jumbo beef patty and $5.79 with two jumbo beef patties.

Jack in the Box Inc. (NYSE:JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation's largest hamburger chains, with more than 2,055 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff(R), with nearly 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with more than 280 restaurants in 40 states. For more information, visit www.jackinthebox.com.
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Publication:Business Wire
Date:Jun 5, 2006
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