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JVC Announces HD-ILA Microdisplay Rear Projection HD Televisions.

NEW YORK -- Proprietary technology sets a new microdisplay performance standard with three-chip engine based on highest density device in the category

JVC Company of America this summer will launch a new generation of high definition rear projection televisions based on the company's D-ILA microdisplay device, the highest density microdisplay device available.

Underscoring the extension of JVC's D-ILA technology into the high definition home theater market, the new line will be marketed as the JVC HD-ILA series. It will initially include two D-ILA rear projection sets that feature 52- (HD-52Z575) and 61-inch (HD-61Z575) screens. Both use the same 1280x720 pixels, 0.7-inch D-ILA (Direct-Drive Image Light Amplifier) device in a three-chip design. Both also feature JVC's exclusive Digital Image Scaling Technology (D.I.S.T.) that upconverts the signal to deliver sharper images, and the company's Four-Point Color Management system.

Later in the year, JVC will offer two additional HD-ILA 52- and 61-inch rear projection models. The HD-52Z795 and HD-61Z795 will offer a fully integrated and comprehensive digital tuner solution, featuring ATSC/CableCARD(TM), IEEE1394 input and an Easy Programming Grid. These sets will also include JVC's D.I.S.T. and Four Point Color Management.

"Microdisplay rear projection TVs have been well-received by U.S. consumers," said Mike Holmes, Vice President, JVC Display Division. "JVC enters this category with exclusive technologies that deliver superior performance and that have already proven themselves in terms of performance and reliability in JVC front projectors."

The JVC D-ILA chip is the highest density device available - at any given size, it offers the highest resolution compared to other devices of the same size, while for any given resolution, the D-ILA chip is the smallest. The three-chip structure has the ability to continuously reproduce a flicker- and burn-free picture. In addition, an invisible pixel structure ensures that there are no color or motion artifacts, and a true analog grey scale provides outstanding gradations of black. For reliability, an optical stable inorganic alignment layer is used.

In JVC's HD-ILA rear projection TVs the company's D.I.S.T. upconverts the signal to 720p through the use of exclusive algorithm technology. Jagged lines inherent in the original source are smoothed and vertical resolution enhanced. Another exclusive is JVC's Four-Point Color Management that delivers vivid color reproduction by selecting four points from the color spectrum and adjusting each color separately.

Performance is further enhanced through the use of HD DSD (Digital Super Detail) edge enhancement, which is active on still, fast and slow motion areas of the picture for crisp, defined edges. Both sets also feature Dynamic Gamma Control Circuitry, TheaterPro 6500K color temperature, Digital Noise Clear Circuitry, an interactive plug-in menu, XDS ID display, and Natural Cinema 3-2 pull down with on/off capability for all telecine sources.

These D-ILA models also include JVC's unique "Natural Progressive" picture improvement technologies to optimize signal quality before the picture is displayed on the screen. JVC's exclusive Natural Progressive technology doubles the image data in each field, and uses advanced 3D interpolation to display a solid image without any noticeable scanning lines on-screen and eliminate jagged edge noise and image trails.

An HDMI compatible input with HDCP (High Definition Content Protection) offers an uncompressed solution to the transmission and display of high definition video and audio content. All four sets also include dual auto sensing component video inputs, assuring the best possible picture quality whether a viewer is using DTV, D-VHS or DVD, and three S-Video (two rear, one front) inputs and four AV inputs (three rear, one front).

For top-quality audio performance all sets feature BBE High Definition Sound Enhancement along with JVC's Advanced Hyper Surround. All also include the convenient AV CompuLink III for connectivity with other JVC audio and video products, and an NTSC tuner with split screen and multi-screen.

The HD-52Z575 is scheduled for release in July at a nationally advertised value of $4,499.95.

The HD-61Z575 is scheduled for release in July at a nationally advertised value of $5,499.95.

The HD-52Z795 with integrated ATSC/CableCARD is scheduled for release in 2004's third quarter at a nationally advertised value of $4,999.95.

The HD-61Z795 with integrated ATSC/CableCARD is scheduled for release in 2004's third quarter at a nationally advertised value of $5,999.95.

About JVC Company of America

JVC Company of America, headquartered in Wayne, New Jersey, is a subsidiary of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd., and a holding company for JVC companies located in North and South America. JVC distributes a complete line of video and audio equipment, including high definition displays, home theater products, camcorders, VCRs, D-VHS recorders, DVD players, satellite systems, home and portable audio equipment, mobile entertainment products and recording media. For further product information, visit JVC's Web site at http://www.jvc.com or call 800-526-5308.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 24, 2004
Words:807
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