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JUST TOYS, INC. TAPS NEIL FRIEDMAN TO HEAD MARKETING AND SALES

 NEW YORK, March 12 /PRNewswire/ -- Twenty-year toy veteran Neil Friedman has been named senior vice president of marketing and sales at Just Toys, Inc., it was announced today by Allan Rigberg, chairman and CEO of Just Toys, Inc.
 Friedman will oversee the sales and marketing functions. "The addition of Neil Friedman to Just Toys is both personally and professionally rewarding," said Rigberg.
 "We first met in 1972. Through the years, I've kept track of his career and am excited that we have landed such a seasoned and well- respected industry executive. It's indicative of the strategic direction in which we are taking the company and I am confident his input and diverse expertise in both marketing and sales will dramatically add to our growth," he continued.
 Prior to joining Just Toys, Friedman was executive vice president and chief operating officer of Lionel Leisure, Inc. Friedman began his career in the toy industry with Lionel in 1972, he was the senior merchandise manager for toys when he left the company in 1982 to join Hasbro.
 Shortly after joining Hasbro, he was named president of Aviva Hasbro International. He also held the position at Hasbro of vice president of marketing for boys toys and new product acquisition.
 Friedman left Hasbro in 1990 to join Gerber Products Company as vice president and general manager of the company's Baby Care Division.
 -0- 3/12/93
 /CONTACT: Annie Gurevici or Linda Krau-D'Isa of Schwartz Public Relations, 212-677-8700, for Just Toys, Inc./


CO: Just Toys, Inc. ST: New York IN: SU: PER

CK-OS -- NY032 -- 5486 03/12/93 12:04 EST
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Publication:PR Newswire
Date:Mar 12, 1993
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