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JUST THE FACTS National Investment Center for the Seniors Housing & Care Industries.

Who: National Investment Center for the Seniors Housing & Care Industries

What:l0th Annual NIC Conference

Where: Washington, D.C.

When: Sept. 13-15, 2000

THIS YEAR'S ANNUAL CONFERENCE was a milestone for the NIC: it turned 10. In 1994MG released its first research product, announcing its availability to the 852 attendees at that year's show. Addressing a crowd of almost 1,100 attendees this year, NIC Executive Director Robert G. Kramer said, "There's more life and activity in the industry now than many might think." He also announced the availability of the organization's latest research project, the "NIC national Survey of Adult children: How they influence their parents' housing & care decisions," reported on first and exclusively in the September 2000 CLTC. (The story starts on page 28 in that issue.)

In the opening plenary session, Raymond J. Lewis, senior vice president, Heller Healthcare Finance and NIC Board conference chairman, said, "For the industry to grow, we need to reestablish our reputation as a viable lending source. Critical events will pave the way for recovery, among them: (1) private equity sources recognizing the potential in our markets; (2) the industry-wide shift to an operational focus, (3) the pending re-capitalization of large SNFs, (4) the reform of BBA '97, and (5) the continued buoyancy of congregate care and CCRCs."

Citing the newest research made available by the NIC on adult children and their impact on a resident's long term care needs, Paul J. Klaassen, chairman and CEO of Sunrise Assisted Living, said, "We're still in the growth phase. The importance of [marketing to] the adult child cannot be underestimated." BY MARK ZACHARIA
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Publication:Contemporary Long Term Care
Date:Nov 1, 2000
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