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JPC aims 15% growth in GCC market.

MUSCAT: Jotun Powder Coatings, one of the world s leading producers and suppliers of powder coatings, has announced plans to achieve 15 per cent growth in the Gulf Cooperation Council (GCC) countries in 2011, amidst continued leadership position in the region after 20 years of unparalleled success.

Part of the internationally renowned Jotun Group based in Norway, Jotun Powder Coatings UAE has celebrated the 20th anniversary of setting up of its manufacturing facility in Dubai.

On this occasion, the company has also announced future plans for the next strategic period, which is to concentrate on product innovation and develop sustainable, high performance and technologically advanced coatings that can cater to the diverse needs of various user industries.

The ambitious growth target for next year in the region complements recent reports that Jotun Powder Coatings UAE maintains a 70-per cent share of the powder coatings segment in the GCC region - excluding Saudi Arabia, where the Jotun group operates another manufacturing unit based in Dammam.

Firmly established as the region's leading powder coating supplier and manufacturer, the company has experienced an increased demand from its export markets, particularly from the African markets, which represent high growth areas for Jotun Powder Coatings in the coming years.

Manufacturing facilities

"Oman is witnessing an upturn in the development and construction sector, which is ably reflected in the resumption of construction projects. This is indeed a positive development," said Colin Wanless, managing director of Jotun Powder Coatings UAE.

The target set by Jotun Powder Coatings follows the company's successful move to invest more than Dh25 million towards the expansion of facilities and the development of more production lines in its Dubai facility in 2009 and 2010.

To date, Jotun Powder Coatings worldwide has grown to become a leading multinational company with ten manufacturing facilities strategically located in different parts of the globe like Norway, the Czech Republic, Turkey, the United Arab Emirates, Saudi Arabia, India, Pakistan, Thailand, Malaysia and Indonesia.

"This year has been a steady year for us, bringing us back on track with 10 per cent growth, brought about by the increased demand from export markets. With the resurgence of the country's construction segment, we remain upbeat on the increased demand for our products across all verticals and segments. The real challenge that we are facing, however, is with sharply increasing costs of our raw materials," added Wanless.

Jotun Powder Coatings' products are actively used in three core industry segments.

- architectural, industrial and functional. In the UAE, the architectural segment, which is made up of the country's infrastructure and construction development projects, utilises 50 per cent of Jotun's products; followed by the functional segment, which represents industries like oil and gas and utilises 27 per cent; and lastly the industrial segment.

, which is composed of the appliance and furniture manufacturing segment and utilises the remaining 23 per cent.

Ram Ramnath, general manager of Jotun Powder Coatings UAE, said: "It is indeed a milestone for us, to have completed 20 successful years as a market leader in the GCC. Through the years, we have strategically positioned ourselves as a leading provider for reliable and high quality powder coatings based on our strengths in research and development, innovation and effective technical service. Our customers see us as a market driven company and we intend to build upon these strengths."

Boasting of extensive experience in the fast-developing and highly demanding construction markets of the Middle East and South East Asia, Jotun Powder Coatings' high performance products have been specified and used for architectural metalwork on several prestigious Dubai landmarks, including the Burj Khalifa, Burj Al Arab, the Madinat Jumeirah, and Atlantis Hotel, to name just a few.

Muscat Press and Publishing House SAOC 2009

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Publication:Times of Oman (Muscat, Oman)
Article Type:Company overview
Geographic Code:4EXNO
Date:Dec 1, 2010
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