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JOSTENS CRAFTS YEARBOOK COMMEMORATING 11 YEARS OF 'CHEERS'

 MINNEAPOLIS, June 21 /PRNewswire/ -- "It's a little-known fact," as the infamous Cliff Clavin might say, that Jostens yearbooks aren't just for students.
 This spring, as Jostens delivered yearbooks to students nationwide, it also delivered a special edition yearbook to the staff at "Cheers." The books arrived the day before the final "Cheers" episode. And in the spirit of yearbook tradition, the cast and crew signed the books and penned personal messages on the inside cover before sharing them with friends and family at a post-show party.
 As the popular series came to a conclusion, the show's producers wanted to give the cast and crew something to remember their 11 years together. They called Jostens and Sales Representative Jack Tingley of Redondo Beach, Calif. Tingley spent time at Paramount Studios working with the staff to put the yearbook together. While there, George Wendt (Norm) came in to do his page. Tingley found him very friendly. "George is just exactly like Norm," Tingley said.
 Jostens printed 500 copies of the custom-made book, which was put together as the crew prepared for the final episode. The 80-page book contains photographs from 11 years of production. Each season has a double-page spread.
 All the stars designed their own pages. Some of the stars filled their pages themselves. Kirstie Alley did a cut and paste page with pictures, quotes and notes to the cast. Ted Danson has a picture of himself walking down the entrance tunnel of a baseball stadium. Danson's back is to the camera and his hand rests on the shoulder of "Coach," Nick Colasanto.
 "The yearbook has all the sentiment and memories of any high school yearbook," Tingley said. "The staff chose the photos and prepared the pages themselves so the book is personal and special for all involved, which is what yearbooks are all about."
 The commercial printing unit of Jostens Visalia (Calif.) plant printed the book, which was a thrill for many employees, according to Erin Jennings, the plant's commercial consultant.
 This, however, is not the first time Jostens has been involved with a television show or movie. The company has periodically been asked to provide products as props. Most recently, Jostens provided yearbooks, caps and gowns and other graduation attire for the final episodes of "Beverly Hills 90210." Also, Jostens provided two class rings for the taping of the television show "Here and Now" starring Malcolm Jamal Warner and a Miami Dolphins championship ring for the major motion picture "Ace Ventura, Pet Detective," which is now filming in Miami starring Miami Dolphins quarterback Dan Marino and Jim Carrey of TV's "In Living Color."
 Jostens is a leading provider of products and services for the youth, education, sports award and recognition markets. Jostens is listed on the New York Stock Exchange under the symbol "JOS" and last year reported sales of $924 million.
 -0- 6/21/93
 /CONTACT: Jack Tingley, 310-372-1602, or Cindy Serratore 612-830-8447, both of Jostens/
 (JOS)


CO: Jostens ST: Minnesota, California IN: SU:

DB -- MN007 -- 4040 06/21/93 12:14 EDT
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Publication:PR Newswire
Date:Jun 21, 1993
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