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JOHNSON & JOHNSON TV PUBLIC SERVICE ANNOUNCEMENT SUPPORTS INITIATIVE TO REDUCE INFANT MORTALITY RATES IN TEXAS

 HOUSTON, April 27 /PRNewswire/ -- As part of its continuing efforts to help prevent prenatal substance abuse and infant mortality rates in Texas and throughout the nation, Johnson & Johnson today presented its specially created Healthy Start television commercial to the Texas Prevention Partnership for use as a public service announcement (PSA). The company originally created and aired the 30-second TV spot during primetime to help raise public awareness about the need for early prenatal care throughout the United States.
 "Johnson & Johnson believes strongly that addressing this major public health problem through a public service announcement will increase health education and awareness in those most at risk," said Ralph S. Larsen, chairman and chief executive officer of the company.
 Distribution of the PSA is being coordinated with the Texas Prevention Partnership and the National Organization on Fetal Alcohol Syndrome, which announced its second annual statewide effort to prevent prenatal substance abuse during a news conference at Ben Taub General Hospital in Houston.
 Originally aired in 1992 as paid advertising in support of Healthy Start, an initiative of the U.S. Department of Health and Human Services, the public service announcement version of the commercial is being distributed without Johnson & Johnson identification. The PSA -- which deals with the issues of drug abuse, smoking, drinking and getting timely prenatal care -- tells pregnant women "from the moment you become pregnant, everything you do to your body, you do to your baby." It was developed by LINTAS: New York as part of the company's continuing commitment to maternal and child health care in the United States, and includes a poster and informational materials on prenatal care.
 In addition to the Texas Prevention Partnership, Johnson & Johnson distributed the PSA and supporting materials to some 60 Healthy Start and Community Health Centers nationwide early this year as part of the Johnson & Johnson Community Health Awards Program. This initiative, which awards financial grants to non-profit groups to help the medically underserved, has contributed more than $1 million in grants to organizations in 24 communities nationwide since its start in 1987.
 To further extend the impact of the PSA campaign, Johnson & Johnson also distributed the PSA for local use on television in 50 communities in Puerto Rico through its operating companies. It is available for airing in English and Spanish versions.
 The PSAs are targeted to those most at risk of having low birthweight or severely ill babies: teenage mothers and women with limited access to health care.
 "As a socially responsible health care corporation, Johnson & Johnson is committed to educating and increasing the public's awareness of the importance of obtaining early and proper prenatal care so that infant mortality rates can be reduced," Mr. Larsen said.
 The television awareness campaign is a component of the company's Maternal and Child Health Initiative, a five-year, $15 million initiative to help safeguard the health of children and pregnant women. Johnson & Johnson announced its Maternal and Child Health Initiative in 1991 in support of Healthy Start, which provides information and services to pregnant women, especially those in areas where infant mortality rates are exceptionally high. The company's initiative focuses on prevention as a critical element in appropriate maternal and child health strategies.
 Headquartered in New Brunswick, N.J., where the company was established more than a century ago, Johnson & Johnson is the world's largest and most comprehensive manufacturer of health care products serving consumer, pharmaceutical and diagnostic, and professional markets.
 -0- 4/27/93
 /CONTACT: David Swearingen, 908-524-3538, or Jeff Leebaw, 908-524-3350, both of Johnson & Johnson/
 (JNJ)


CO: Johnson & Johnson ST: Texas IN: HEA ADV SU:

LD-GK -- NY002 -- 1164 04/27/93 09:02 EDT
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Date:Apr 27, 1993
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