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JOHNSON & JOHNSON PSA TV AD SUPPORTS INITIATIVE TO REDUCE INFANT MORTALITY RATES IN UNITED STATES

 JOHNSON & JOHNSON PSA TV AD SUPPORTS INITIATIVE
 TO REDUCE INFANT MORTALITY RATES IN UNITED STATES
 WASHINGTON, Sept. 25 /PRNewswire/ -- As part of its continuing efforts to help reduce the nation's infant mortality rates, Johnson & Johnson (NYSE: JNJ) today began distribution of its Healthy Start television commercial for use as a public service announcement (PSA).
 The company created the 30-second TV spot to help raise public awareness about the need for early prenatal care throughout the United States.
 Distribution of the PSA is being coordinated with the U.S. Department of Health and Human Services (HHS), which announced $27.9 million today in new funding to establish or expand Community and Migrant Health Centers across the
country. The awards will help an additional 400,000 underserved, at risk patients in geographical areas with high rates of infant mortality or low birthweight to receive primary care services.
 Originally aired in May and June as paid advertising in support of the HHS initiative, the PSA version of the commercial is being distributed without Johnson & Johnson identification. The PSA -- which deals with the issues of smoking, drinking, drug abuse and getting timely prenatal care -- tells pregnant women "from the moment you become pregnant, everything you do to your body, you do to your baby." It was developed by LINTAS:New York as part of the company's continuing commitment to maternal and child health care in the United States and includes a poster and information materials on prenatal care.
 Johnson & Johnson also will donate the PSA to the Texas Prevention Partnership, a state-funded prenatal care program in Texas, for local use on television in 50 communities, as well as in Puerto Rico through its operating companies. It will be available for airing by Oct. 1 in English and Spanish versions.
 To further extend the impact of the PSA campaign, Johnson & Johnson will distribute the PSA and supporting materials to recipients of the Johnson & Johnson Community Health Care Program, which awards grants to non-profit groups to help the medically underserved. Since its start in 1987, the program has contributed more than $1 million in grants to organizations in 24 communities nationwide.
 The PSAs are targeted to those most at risk of having low birthweight or severely ill babies: teen-age mothers and women with limited health care.
 "Johnson & Johnson believes strongly that addressing this major public health problem through public service announcements will increase health education and awareness in those most at risk," said Ralph S. Larsen, chairman and chief executive officer of the company.
 "As a socially responsible health care corporation, we are committed to educating and increasing the public's awareness of the importance of obtaining early and proper prenatal care so that infant mortality rates can be reduced," Larsen said.
 The television awareness campaign is part of the company's Maternal and Child Health Initiative, a five-year, $15 million initiative to help safeguard the health of children and pregnant women. Johnson & Johnson announced its Maternal and Child Health Initiative this year in support of Healthy Start, which provides information and services to pregnant women, especially in those areas where infant mortality rates are exceptionally high. The company's initiative focuses on prevention as a critical element in appropriate maternal and child health strategies.
 Headquartered in New Brunswick, N.J., where the business was founded over a century ago, Johnson & Johnson is the world's largest and most comprehensive manufacturer of health care products serving consumer, pharmaceutical and professional markets.
 Distribution List For Johnson & Johnson's PSA Campaign
 I. Healthy Start Sites:
 Baltimore City Health, Baltimore
 Jefferson County Health Department, Birmingham, Ala.
 Trustees of Health and Hospitals of the City of Boston, Boston
 Illinois Department of Health, Chicago
 Cleveland Department of Health, Cleveland
 Detroit Health Department, Detroit
 District of Columbia Department of Human Services, Washington
 Interlocal Cooperative Agency, Lake County, Ind.
 Medical and Health Research Association of New York, New York
 City of New Orleans Health Department, New Orleans
 Aberdeen Area Tribal Chairmen's Health Board, North Dakota, South
 Dakota, Iowa and Nebraska
 Alameda County Health Department, Oakland, Calif.
 II. Community and Migrant Health Centers Receiving HHS Funding:
 Family Oriented Primary Health Care Clinic, Mobile, Ala.
 Franklin Memorial Health Center, Mobile, Ala.
 Colorado Department of Health, Denver
 Plan de Salud del Valle, Fort Lupton, Colo.
 Agricultural Workers, Stockton, Colo.
 Delmarva Rural, Dover, Del.
 Southbridge Medical Advisory, Wilimington, Del.
 Northwest Quadrant Community Health Center, Jacksonville, Fla.
 North Florida Medical Centers, Wewahitchka, Fla.
 Johnson County Community Health Center, Wrightsville, Ga.
 Terry Reilly Health Services, Nampa, Idaho
 Valley Family Health, Fayette, Idaho
 Family Health Services, Twin Falls, Idaho
 South Illinois Health Care Foundation, Centerville, Ill.
 State Line Health Network, St. Francis, Kan.
 SW Louisiana Primary Health Care Corp., Opelousas, La.
 David Raines Community Health Care, Shreveport, La.
 Rural Health Centers of Maine, Manchester, Maine
 Columbia Valley Community Health Services, Wenatchee, Wash.
 Family Health Center of Battle Creek, Battle Creek, Mich.
 South Monroe County/Citizens Health, Temperance, Mich.
 Cook Area Health Council, Cook, Minn.
 E. Central Mississippi Health Center, Sebastopol, Miss.
 Family Health Center Carondelet, St. Louis
 Montana Migrant Council, Billings, Mont.
 Missoula City-County Health Department, Missoula, Mont.
 Panhandle Community Services, Geriny, Neb.
 Blue Ridge Health Center, Hendersonville, N.C.
 New Hanover Community Health Center, Wilmington, N.C.
 Central Manchester Community Health Center, Manchester, N.H.
 La Clinica del Pueblo, Tiarra Amarillo, N.M.
 Geneva B. Scruggs Community Health Center, Buffalo, N.Y.
 Mt. Vernon Neighborhood Health Center, Mt. Vernon, N.Y.
 Peekskill Area Health Center, Westchester, N.Y.
 Clackamas County Public Health Division, Oregon City, Ore.
 Rapid City Community Health Center, Rapid City, S.D.
 Hardeman County Community Health Center, Bolivar, Tenn.
 Carbon Medical Services Association, E. Carbon City, Utah
 St. Charles Health Council, St. Charles, Va.
 Suffolk Community Health Center, Suffolk, Va.
 Okanogan Farmworkers' Clinic, Okanogan, Wash.
 Sea Mar Community Health Center, Seattle.
 Valley Health Systems, Inc., Huntington, W.Va.
 III. Johnson & Johnson Community Health Care Award Recipients:
 Asociacion Centros de Salud Comunal de Puerto Rico, Inc., Rio
 Piedras, Puerto Rico
 Camillus Health Concern, Inc., Miami
 Camuy Health Services, Inc., Camuy, Puerto Rico
 Centro Medico del Valle, Inc., El Paso, Texas
 Delta Health Center, Mound Bayou, Miss.
 North County Health Services, San Marcos, Calif.
 Area Health Education Centers-AHEC, Camden, N.J.
 Community Nursing Service, City of Vineland Health Department,
 Vineland, N.J.
 La Clinca South Columbia Rural Health Clinic, Pasco, Wash.
 Indianapolis Public Schools, Indianapolis
 La Clinical De La Raza, Oakland, Calif.
 Community Health Centers, Inc., Apopka, Fla.
 Southside Healthcare, Inc., Atlanta
 Newark Department of Health and Human Services, Newark, N.J.
 Route One Cares, Trenton, N.J.
 Brownsville Community Health Center, Brownsville, Texas
 Southern Ohio Health Services Network, Cincinnati
 Brannon McCulloch Primary Health Care Center, Inc., Memphis,
 Tenn.
 Arroyo Vista Family Health Center, Los Angeles
 La Leche League of New Jersey, Trenton, N.J.
 The Cooper Foundation, Haddonfield, N.J.
 Harlem Hospital, New York
 Arkansas Department of Health, Little Rock, Ark.
 Barrio Comprehensive Family Health Care, Inc., San Antonio
 Ruskin Migrant and Community Health Center, Inc., Ruskin, Fla.
 Infant Welfare Society of Chicago, Chicago
 South Cove Community Health Center, Inc., Boston
 San Ysidro Health Center, Inc., Chula Vista, Calif.
 Home Education Livelihood Program, Inc., Albuquerque, N.M.
 Detroit Primary Care Network, Detroit
 East of the River Health Association, Washington
 Los Barrios Unidos Community Clinic, Dallas
 Martin Luther King Jr. Family Clinic, Dallas
 The Greater Philadelphia Health Action, Philadelphia
 Community Health Clinic, Dr. Jose Belaval, Santurce, Puerto Rico
 -0- 9/25/92
 /CONTACT: David Swearingen, 908-524-3538, or Jeff Leebaw, 908-524-3350, both for Johnson & Johnson/
 (JNJ) CO: Johnson & Johnson ST: District of Columbia, New Jersey IN: HEA ADV SU:


DC -- DC001 -- 3504 09/25/92 12:01 EDT
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