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JOHN SPINOLA NAMED VP, OPERATIONS, GROUP W TELEVISION; DEB ZEYEN TO BECOME VP AND GM OF WBZ-TV, BOSTON

 PHILADELPHIA, Jan. 13 /PRNewswire/ -- John J. Spinola has been named to the newly created position of vice president of operations for Group W Television, it was announced today by Jonathan Klein, president.
 Prior to this announcement, Spinola was vice president and general manager of Group W's WBZ-TV and Radio in Boston.
 At the same time, Klein announced the promotion of Debra K. Zeyen to the post of vice president and general manager of WBZ-TV in Boston, succeeding Spinola in that position.
 Both positions are effective Feb. 1, 1993.
 In his new role, Spinola will be responsible for pursuit of the company's interests on the wide variety of regulatory issues now facing Group W Television and the industry of which it is a part, according to Klein. Spinola will also help the company address the developing issues surrounding new media technology and the management of sales and client information as it relates to television station operation.
 "There are a number of critical regulatory and technology-related issues now facing us," said Klein. "How these issues are resolved will, to a significant extent, determine the way our stations operate into the next century. We are fortunate indeed to have a person with John's superb background in station management and operations to spearhead this important effort."
 Zeyen comes to her new job from the position of vice president of the Group W Television Stations, which she has held since November 1989.
 In that role, she supported the Group W Television stations in the acquisition and development of programming, and worked with the company's production and syndication division, Group W Productions, to develop programming in tune with the needs of the Group W markets. She was also involved with the coordination of groupwide projects and strategic planning.
 "Throughout her long career here at Group W, Deb has distinguished herself as a tremendously talented manager in every aspect of television station operations, with a particularly strong background in programming, news and the relationship between sales and community service," Klein said. "Her extensive experience at both the station and groupwide level has prepared her well for this position of leadership at WBZ, and we look forward to the contribution she will make to the station and to the community of Boston."
 Spinola has been vice president and general manager of WBZ-TV, the company's Boston NBC affiliate, since May 1986. He previously was with WBZ-TV as sales manager (1974-78), general sales manager (1978-80), and station manager (1980-81). Prior to his return to Boston, Spinola was vice-president and general manager of WJZ-TV, Group W's Baltimore station, since February 1984. Before joining WJZ. Spinola was vp and general manager of WPCQ-TV in Charlotte, N.C., then a Group W station. Spinola has also held positions with Grey Advertising and SSC&B Advertising, and was an account executive for national television sales for RKO television and TVAR Television, both located in New York City. He began his broadcasting career in 1966 with the CBS television network and spent time in the Peace Corps in Bogata, Columbia, as a TV producer/director.
 A native of Peekskill, N.Y., Spinola received his Bachelor of Arts degree in communication arts from Notre Dame University and his Masters degree in Broadcasting from the University of California at Los Angeles (UCLA).
 Zeyen's experience at Group W has been extensive, covering virtually all aspects of news, programming and sales throughout the television station group.
 She began her career at Group W in 1972 as assistant director and floor manager at WBZ-TV. In 1973, she became a producer/director of the news, and in 1974, she moved to WJZ-TV to become production manager.
 In 1975, Zeyen became executive producer in charge of all non-news programming at WJZ, and in 1978 was named a producer at "Evening Magazine" there. In 1978, Zeyen became program manager at KDKA-TV and in 1986 she was named manager of Program Development and Syndication Sales at Group W Television Sales. In that role, she was instrumental in the development, distribution and station sales and relations for the national editions of "Evening/PM," "For Kids' Sake," "AIDS Lifeline," "Lifequest," "Time to Care" and "Thanks To Teachers," which, Klein noted, "were important contributors to Group W Television's success in the 1980s, and helped to shape the company's reputation as a leader in public service programming."
 Zeyen received her B.A. from Occidental College and her master's in broadcasting from Boston University.
 Westinghouse Broadcasting Company, Inc. (Group W) is a wholly owned subsidiary of Westinghouse Electric Corporation (NYSE: WX), with interests in television and radio, program production and distribution, syndication and cable.
 -0- 1/13/93
 /CONTACT: Gil Schwartz of Group W Television, 212-307-3441/


CO: Westinghouse Broadcasting Company, Inc.; Group W Television ST: New York, Massachusetts IN: PER SU: ENT

MJ-CC -- PH021 -- 4473 01/13/93 13:57 EST
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