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JOHN BORSETH ELECTED SENIOR VICE PRESIDENT, NEWCOR, INC.

 Newly Created Position is 'Next Step' Toward Newcor's Vision
 of Increased Market Share and Stronger Customer Relationships,
 Both Domestic and International
 BLOOMFIELD HILLS, Mich., March 17 /PRNewswire/ -- Newcor, Inc. (NASDAQ: NEWC), a leading manufacturer of precision parts and manufacturing systems, today announced that John D. Borseth has been elected to the newly created position of senior vice president of Corporate Sales and Marketing. Borseth brings to Newcor 33 years of engineering, sales and marketing experience, including 18 years with the Integrated Automation Division of Giddings & Lewis (formerly The Cross Company) and eight years with the Lamb Machine Tool Group.
 "John Borseth has developed solid, senior-level relationships throughout the industry, both domestically and internationally," said Richard A. Smith, president and chief executive officer of Newcor, Inc. "Mr. Borseth's experience and expertise will strengthen Newcor's marketing capabilities and further leverage the world-class management and products of Newcor's six companies. Additionally, Mr. Borseth's experience should further strengthen Newcor's effort to establish a larger presence in European markets.
 "Newcor has significantly improved its level of profitability over the past five years by strengthening the management team, implementing total quality management, installing state-of-the-art operating systems, and reducing costs," said Smith. "New growth must now come from an external focus, including an improvement in our marketing and customer relations efforts. Mr. Borseth's appointment will enhance our ability to establish Newcor as an industry leader."
 "Newcor has excellent management and significant opportunity for growth," said Borseth. "Newcor's management philosophy revolves around integrity and team effort -- a philosophy that I endorse and share. I look forward to continuing my relationships with many in the industry as a member of the Newcor team."
 Borseth will be responsible for the development and maintenance of key customer relationships, as well as for increasing the level of integrated marketing among all the Newcor companies, which include Newcor Bay City (Bay City, Mich.), Wilson Automation (Warren, Mich.), Newcor Machine Tool (Fraser, Mich.), Eonic (Detroit), Rochester Gear (Clifford, Mich.), and Midwest Rubber (Deckerville, Mich.). He will report directly to Smith.
 Newcor, Inc., headquartered in Bloomfield Hills, designs and manufactures custom machines and manufacturing systems as well as special precision machined parts and molded rubber and plastic products.
 -0- 3/17/93
 /CONTACT: Marjorie H. Edwards of Newcor, Inc., 313-253-2400; or Steve Coltrin or Todd Irwin of Coltrin & Associates, 212-490-7707, for Newcor, Inc./
 (NEWC)


CO: Newcor, Inc. ST: Michigan IN: MAC SU: PER

ML-JG -- DE022 -- 7092 03/17/93 14:39 EST
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Publication:PR Newswire
Date:Mar 17, 1993
Words:407
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