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JOEL SCHWARTZ TO HEAD SHADOW SAN FRANCISCO/SAN JOSE

 RUTHERFORD, N.J., Jan. 4 /PRNewswire/ -- Nationally recognized broadcast executive Joel Schwartz has been named president and general manager of Shadow Broadcast Services San Francisco/San Jose.
 In announcing the appointment, Shadow Chairman and Chief Executive Officer Michael D'Ambrose hailed Schwartz for his creative management abilities. "Joel is an innovator and proven leader. His successes are well documented. As vice president of sales and marketing, Joel brought Arbitron to its dominant position in radio, introducing FM and total survey area measurement and demographic based ratings. He was instrumental in expanding its TV service from 10 to 200 markets and implemented concepts including ADI, product usage and program ratings. While general sales manager at KNEW/KSAN, Joel brought the stations to leading positions in both ratings and sales," said D'Ambrose. "It is through progressive leadership like Joel's and that of Shadow's other dedicated team players, that Shadow will continue to expand its base as the nation's premier information provider."
 A native New Yorker, Schwartz has been a resident of the Bay Area since 1979. Married and the father of five, the 48-year-old Schwartz said he has long been impressed by Shadow. "In my 25 years in the business, I have never known an organization with Shadow's integrity, creativity and ethics. At a time when people need information through a variety of media, on demand, Shadow has demonstrated the vision, technical capabilities and professional staff to deliver it on a real- time basis."
 Shadow San Francisco/San Jose currently serves 11 radio plus two television stations, as well as supplying traffic information through its Autotalk and Fastline Services. The move to its new Operations Center, Administrations and Sales Offices at 221 Main St. in San Francisco was completed on Dec. 23.
 Shadow Broadcast Services provides traffic, sports, news and weather reports and information to more than 150 affiliates in New York, Los Angeles, Chicago, Houston, San Francisco/San Jose and in Philadelphia where it operates under the name Express Broadcast Services. Shadow/Express now provides the highest quality information to some 29.5 million listeners and viewers every day.
 -0- 1/4/93
 /CONTACT: Betty Berneman of Shadow/Express Broadcast Services, 215-667-4000, or 415-777-2151/


CO: Shadow Broadcast Services ST: California, New Jersey IN: ENT SU: PER

MK-CC -- PH004 -- 1307 01/04/93 12:01 EST
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Publication:PR Newswire
Date:Jan 4, 1993
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