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JIMINY CRICKET! BURGER KING AND WALT DISNEY PICTURES TEAM UP FOR SUMMER PINOCCHIO PROMOTION

 JIMINY CRICKET! BURGER KING AND WALT DISNEY PICTURES
 TEAM UP FOR SUMMER PINOCCHIO PROMOTION
 MIAMI, June 24 /PRNewswire/ -- Burger King Corporation announced a new summer promotion with Walt Disney Pictures. The national promotion celebrates the June 26 release of Pinocchio, Disney's animated film classic, and is fully integrated with the activities of Burger King(R) restaurants and Burger King(R) Kids Club.
 June 29 through Aug. 9, Burger King customers will receive one of four inflatable Pinocchio character premiums with the purchase of a Kids Club Meal. The fun summer inflatables include a beach ball featuring Pinocchio, Jiminy Cricket Flyer, Monstro the Whale, and Figgaro the Cat.
 "With this summer's value-added Pinocchio promotion customers can share in the magic of a Walt Disney Pictures film classic while visiting Burger King Restaurants," said Sidney J. Feltenstein, executive vice president, Brand Strategy, Burger King Corporation. "We're thrilled to be continuing our relationship with Disney. They have provided families with wholesome, high-quality entertainment for generations," he added.
 The Pinocchio promotion is one of several joint programs involving Burger King Corporation and Walt Disney Pictures. In November 1991, character premiums from the Academy Award winning Beauty and the Beast were available in Burger King restaurants.
 In March 1992, Burger King also helped celebrate the 20th Anniversary of Walt Disney World with the "Hidden Surprise Game," a national scratch and win sweepstakes, and included miniature wind-up Disney Parade Floats with Kids Meals. The Parade Floats featured Mickey Mouse, Minnie Mouse, Donald Duck, and Roger Rabbit.
 Burger King Corporation is a subsidiary of Grand Metropolitan PLC, one of the United Kingdom's largest international companies. GrandMet is a world leader in the food, drinks and retailing sectors with sales of approximately $15 billion. Other U.S. subsidiaries of GrandMet include The Pillsbury Company, Haagen-Dazs, ALPO Petfoods, Carillon Importers, Heublin, Inc., The Paddington Corporation, and Pearle, Inc. Burger King Corporation and its franchisees operate more than 6,400 restaurants in 43 countries worldwide. In Fiscal Year 1991, Burger King had systemwide sales of $6.2 billion.
 -0- 6/24/92
 /CONTACT: Cori Zywotow or Michael Evans of Burger King Corporation, 305-378-7277/ CO: Burger King Corporation; Walt Disney Pictures ST: Florida IN: LEI ENT SU:


JB-AW -- FL004 -- 3216 06/24/92 10:39 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 24, 1992
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