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JERRY FLORENCE NAMED NISSAN'S MARKETING VICE PRESIDENT

 CARSON, Calif., Sept. 29 /PRNewswire/ -- Jerry D. Florence has joined Nissan Motor Corporation U.S.A. as vice president, marketing, effective immediately. The announcement was made by NMC President Robert J. Thomas on Wednesday.
 As marketing vice president, Florence will oversee the combined marketing operations and staffs for Nissan and Infiniti division products throughout the United States. Florence will report to the vice president and general manager of both vehicle divisions, Earl J. Hesterberg of Nissan and William R. Bruce of Infiniti.
 "Jerry is a welcome addition to the Nissan family," Thomas said. "We're extremely pleased to have someone with Jerry's extensive automotive marketing and product planning abilities join Nissan."
 Florence, who has more than 20 years of automotive marketing and product development experience, joins Nissan from General Motors Corp. Most recently, he was general director of marketing and product strategy for the automaker's Cadillac Motor Car Division. While in that position, Florence led a refocusing of the division's marketing strategy to reposition Cadillac in light of significant and rapid changes in the market.
 Prior to that, Florence held marketing, sales, and planning positions at GM's AC Rochester and Packard Electric divisions.
 For the 10 years before joining GM in 1983, Florence worked for GE's Silicones Division in a variety of marketing and product development positions.
 Florence has a bachelor's of science degree in chemistry from Wichita State University. He has also completed the Executive Management Program curriculums at Penn State University, MIT and Rensselaer Polytechnic Institute.
 -0- 9/29/93
 /NOTE TO EDITORS: A photo of Jerry D. Florence is available via Wieck Photo DataBase to any newspaper or media outlet with telephoto receiver or electronic darkroom that can accept overhead transmissions. To electronically retrieve photo free of charge, call 214-416-3686./
 /CONTACT: Nissan News Bureau, 310-719-5631/


CO: Nissan Motor Corp. U.S.A. ST: California IN: AUT SU: PER

EH-JB -- LA002 -- 6756 09/29/93 11:01 EDT
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Publication:PR Newswire
Date:Sep 29, 1993
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