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 HIGHLAND PARK, Mich., April 5 /PRNewswire/ -- "Mom! How much longer 'til we get there?" It's a complaint most parents dread to hear on summer vacations, but on a Jeep Jamboree, a unique family vacation for the '90s, getting there is indeed all the fun.
 "The Jeep Jamboree is an off-road vacation weekend for Jeep owners that enables them to enjoy some magnificent scenery, test the true capability of their vehicles and, most of all, have a great time," said Larry W. Baker, Jeep/Eagle general manager.
 Like the vehicle it's named after, the Jamboree is steeped in tradition that began more than 40 years ago on the notorious Rubicon Trail in northern California. Long before the term "sport-utility" was ever used to describe a class of vehicles, Jeep enthusiasts were navigating over huge boulders and narrow passes on the old Indian trail discovered by trappers in 1844.
 Since then, the Jamboree has been expanded to include sites across the United States and into Canada. Across mountains, through Redwood forests, along rivers and into canyons, the Jamboree trails vary in both scenery and difficulty, so families can choose just the right trip for them.
 The 1993 Jamborees begin this week with the Arch Canyon Jeep Jamboree in San Juan County, Utah. The highlight of the season is the Jeepers Jamboree on the Rubicon Trail, the most challenging and popular of the Jamborees. The season winds up in the fall with October Jamborees in North Carolina's Appalachian Mountains and Massachusetts' Mohawk Trail.
 The Jeep Jamborees continue to grow. Last year, nearly 3,000 people participated in 22 Jamborees in North America. This year, seven new sites have been added and enthusiasm is building.
 "The Jamboree is a great vacation for the '90s, because its middle name is value," Baker said. Scheduled over weekends, the trip includes three meals a day, necessary off-roading permits and experienced guides. Most trips offer hotel accommodations for those who do not wish to camp. Children and parents alike can enjoy swimming, hiking and exploring.
 Jamborees are open to Jeep vehicle owners and their families and friends.
 Vehicles are to be provided by the participants.
 The challenges of the trail encourage a slow, relaxing pace, which also preserves the trails for others to enjoy. All Jamborees support "Tread Lightly!" program, sponsored by the Jeep/Eagle Division, the U.S. Forest Service and the Bureau of Land Management. "Tread Lightly!" is dedicated to promoting increased public awareness of land-use regulations and responsible use of our nation's wild lands.
 "We strongly emphasize responsible off-roading," Baker said. "The Jamborees offer us an excellent opportunity to teach these principles to Jeep owners." No alcoholic beverages are allowed on the trail rides. Violators will be taken out of the Jamboree without a refund.
 An hour-long videotape which showcases 14 Jamboree locations is available for $15 by calling 303-565-7530. Call toll-free 1-800-JEEPEAGLE for additional trip information.
 Following is the 1993 Jeep Jamboree schedule with trails rated on a scale of 1-10, a "10" being the most challenging.
 1993 Jeep Jamboree Schedule Trail Rating
 April 2-4 Arch Canyon, San Juan Cty., Utah 8-9
 April 16-18 Big Bear, Big Bear Lake, Calif. 5-8
 April 23-25 Lost Coast, Eureka, Calif. 2-3
 April 30-May 1 Ghost Town, Ely, Nev. 2-4
 May 7-9 Maine Mountains, Bethel, Maine 5-8
 May 14-16 Palo Duro, Amarillo, Texas 4-7
 May 21-23 Land of Lincoln, Pittsfield, Ill. 2-8
 June 4-6 Canyon de Chelly, Chinle, Ariz. 2-4
 June 4-6 Daniel Boone, Lexington, Ky. 4-6
 June 11-13 Okanagan, Osoyoos, British Columbia 3-7
 June 18-20 Drummond Island, Mich. 4-8
 July 9-11 Santa Fe Trail, Las Vegas, N.M. 2-4
 July 9-11 Georgian Bay, Parry Sound, Ontario 2-6
 July 22-25 41st Jeepers Jam., Georgetown, Cal. 10
 July 30-Aug. 1 Jeep Jamboree, Georgetown 10
 Aug. 13-15 Canadian Rockies, Edmonton, Alberta 3-8
 Aug. 20-22 Pine Ridge, Shaver Lake, Calif. 4-8
 Aug. 27-29 Silver Valley, Wallace, Idaho 2-8
 Sept. 10-12 Great Lakes, Cadillac, Mich. 2-6
 Sept. 17-19 Adirondacks, Lewis County, N.Y. 2-6
 Sept. 24-26 Ouray, Colo. 2-4
 Oct. 1-3 Black Hills, Sturgis, S.D. 4-6
 Oct. 1-3 Hole in the Rock, Blanding, Utah 8-9
 Oct. 1-3 Kingfield, Maine 4-7
 Oct. 8-10 Appalachian, Murphy, N.C. 5-7
 Oct. 15-17 Mohawk Trail, Charlemont, Mass. 6-8
 Oct. 15-17 French Lick, Ind. 3-5
 Oct. 22-24 Ouachita, Hot Springs, Ark. 5-8
 -0- 4/5/93
 /CONTACT: Scott Fosgard of Chrysler, 313-252-5781/

CO: Chrysler Corporation ST: Michigan IN: AUT LEI SU:

SB -- DE010 -- 2907 04/05/93 09:38 EDT
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Date:Apr 5, 1993

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