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JCS Design completes lobby at Scribner Building.

JCS Design completes lobby at Scribner Building

JCS Design Associates, the commercial design firm, has announced the completion of the renovation and redesign of the lobby of the Scribner Building, located at 597 Fifth Avenue in Manhattan.

Working in conjunction with Josh N. Kuriloff and Kenneth Krasnow of Cushman & Wakefield, the property's exclusive leasing agent, JCS Design Associates transformed a less than 200-square-foot hallway into a showpiece of Fifth Avenue lobby design on behalf of the property's ownership, Edizione Realty Inc., a company owned by the Benetton family. The total cost of the renovation was not disclosed.

According to Kuriloff and Krasnow, two full floors at the previously vacant building have been leased since the completion of the renovation.

The building was built in 1913 as a private retail and office facility for Charles Scribner's Sons Publishing. Essentially, the Fifth Avenue bookstore served as the grand entrance to the building and was the focal point of the design. The conversion to multi-tenant use in 1989 necessitated the office space entrance be given an identity more distinctive than was originally required.

"We have created an instantly recognizable and memorable point of interest at the Scribner Building that will bolster the property's bottom line profitability," said Josephine Sokolski, founder and principal of JCS Design Associates. "We used Earnest Flagg's elaborate architectural style for the exterior as an inspiration for the exceptionally small interior."

During the course of the renovation, the lobby that services 11 floors of tenant space, was redesigned to maximize its spacial limitations. Because the retail space in the building is landmarked, the lobby could not be enlarged by extending into the Fifth Avenue store.

The walls were mirrored for directional purposes as well as to book-match the intricate design of the mosaic and bronze floor and mini-domed ceiling design. The wealth of detail forces the eye to travel, adding to the illusion of space.

Landmarked in 1987 as an exemplary work of Beaux Arts architecture, The Scribner Building is situated at the corner of 48th Street and Fifth Avenue in Manhattan. It was built in 191213 by the renowned architect Earnest Flagg, creator also of the Singer Company Building.
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Copyright 1991, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Real Estate Weekly
Date:Oct 9, 1991
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