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JCPENNEY SALES UP 5.3 PERCENT IN SEPTEMBER

 PLANO, Texas, Oct. 7 /PRNewswire/ -- Sales of JCPenney stores for the five weeks ended Oct. 2, 1993, increased 5.3 percent to $1,230 million from $1,168 million in the 1992 period. On a comparable store basis, that is stores open at least a year, sales increased 4.6 percent.
 William R. Howell, chairman of the board, said that the favorable sales momentum was spurred by cool weather in the Northwest and Northeast regions of the country. A fall wardrobe event produced significant gains in career women's sportswear, outerwear, men's sportswear, and jewelry. Good results in children's were led by outerwear and in the home division by furniture. He added that the catalog division continued to exceed plan, principally because of sales from the Fall/Winter and Christmas catalogs.
 For the 35 weeks ended Oct. 2, 1993, sales of JCPenney stores were up 3.5 percent to $8,158 million from $7,884 million for the same period a year earlier. On a comparable store basis, sales increased 2.8 percent.
 JCPENNEY
 Sales Summary
 ($ in millions)
 Percent
 Period ended Increase (Decrease)
 Oct. 2, Oct. 3, All Comparative
 1993 1992 Units Units
 Five weeks
 JCPenney stores $ 1,230 $ 1,168 5.3 4.6
 Catalog 350 302 15.8
 Drug stores 131 129 1.4 3.3
 Total Company $ 1,711 $ 1,599 7.0
 35 weeks
 JCPenney stores $ 8,158 $ 7,884 3.5 2.8
 Catalog 2,001 1,869 7.1
 Drug stores 921 878 4.9 5.4
 Total Company $11,080 $10,631 4.2
 -0- 10/7/93
 /CONTACT: Duncan Muir of JCPenney, 214-431-1329/
 (JCP)


CO: J.C. Penney Co. Inc. ST: Texas IN: REA SU: SLS

TW -- NY015 -- 1246 10/07/93 09:16 EDT
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Publication:PR Newswire
Date:Oct 7, 1993
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