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JCPENNEY SALES UP 10.3 PERCENT IN DECEMBER

 PLANO, Texas, Jan. 7 /PRNewswire/ -- Sales of JCPenney (NYSE: JCP) stores for the five weeks ended Jan. 2, 1993, increased 10.3 percent to $2,388 million from $2,165 million in the 1992 period. On a comparable store basis, that is stores open at least a year, sales increased 9.1 percent.
 William R. Howell, chairman of the board, said that the company's strategy of offering greater merchandise depth and highly visible communications produced sales above plan during the period. As anticipated, many customers waited until the last few days before Christmas to shop in both stores and catalog. Strong gains were registered in the four merchandise divisions - women's, men's, children's, and home. Exceptional gains were achieved throughout the men's division. Among the other standouts were women's sportswear; family outerwear; infant's apparel and "Barney" merchandise; and window coverings. He added that the favorable sales momentum this Holiday season should continue into 1993.
 For the 48 weeks ended Jan. 2, 1993, sales of JCPenney stores were up 11.0 percent to $12,668 million from $11,414 million for the same period a year earlier. On a comparable store basis, sales increased 9.8 percent.
 JCPENNEY
 Sales Summary
 (Dollars in millions)
 Percent
 Period ended Increase (Decrease)
 1/2/93 1/4/92 All Comparative
 Units Units
 5 weeks
 JCPenney stores $ 2,388 $ 2,165 10.3 9.1
 Catalog 436 383 13.9
 Drug stores 161 141 13.8 10.9
 Total Company $ 2,985 $ 2,689 11.0
 Percent
 Period ended Increase (Decrease)
 1/2/93 1/4/92 All Comparative
 Units Units
 48 weeks
 JCPenney stores $12,668 $11,414 11.0 9.8
 Catalog 2,911 2,802 3.9
 Drug stores 1,250 1,101 13.6 11.0
 Total Company $16,829 $15,317 9.9
 -0- 1/7/93
 /CONTACT: Duncan Muir of JCPenney, 214-591-1329/
 (JCP)


CO: JCPenney ST: Texas IN: REA SU:

SM -- NY022 -- 2532 01/07/93 09:32 EST
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Publication:PR Newswire
Date:Jan 7, 1993
Words:328
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