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JCPENNEY SALES RISE IN MARCH

 JCPENNEY SALES RISE IN MARCH
 DALLAS, April 9 /PRNewswire/ -- Sales of JCPenney (NYSE: JCP)


stores for the five weeks ended April 4, 1992, increased 10.3 percent to $1,107 million from $1,003 million in the 1991 period. On a comparable store basis, that is stores open at least a year, sales increased 9.5 percent.
 Chairman of the board William R. Howell said that March sales continued to reflect a strong consumer response to Spring merchandise offerings. Leading the response was the home division, particularly furniture, bedding, and window coverings, followed closely by men's and women's fashions. Significant gains were registered in women's and men's shorts and swimwear, especially for early season. Catalog reported a strengthening in sales despite the absence of Easter in March.
 For the 9 weeks ended April 4, 1992, sales of JCPenney stores were up 10.8 percent, to $1,822 million from $1,645 million for the same period a year earlier. On a comparable store basis, sales increased 9.7 percent.
 JCPENNEY
 Sales Summary
 (dollars in millions)
 Five weeks
 Percent
 Increase(Decrease)
 All Comparative
 4/4/92 4/6/91 Units Units
 JCPenney stores $ 1,107 $ 1,003 10.3 9.5
 Catalog 301 286 4.9
 Drug stores 124 115 8.7 5.1
 Total Company $ 1,532 $ 1,404 9.1 8.6
 Nine weeks
 JCPenney stores $ 1,822 $ 1,645 10.8 9.7
 Catalog 499 483 3.2
 Drug stores 225 206 9.4 5.8
 Total Company $ 2,546 $ 2,334 9.1 8.5
 -0- 4/9/92
 /CONTACT: Duncan Muir of JCPenney, 214-591-1329/
 (JCP) CO: JCPenney ST: Texas IN: REA SU:


SH -- NY020 -- 6625 04/09/92 09:27 EDT
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Publication:PR Newswire
Date:Apr 9, 1992
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