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JCPENNEY SALES RISE IN FEBRUARY

 JCPENNEY SALES RISE IN FEBRUARY
 DALLAS, March 5 /PRNewswire/ -- Sales of JCPenney (NYSE: JVP)


stores for the four weeks ended Feb. 29, l992, increased 11.3 percent to $715 million from $642 million in the previous year's period, the company announced today. On a comparable store basis, that is stores open at least a year, the increase amounted to 10.5 percent. Total company sales, including catalog and drug store sales, increased 9.0 percent.
 Commenting on February results, William R. Howell, chairman of the board, said that sales gains were consistent in stores throughout the country and in all merchandise divisions. The men's and women's divisions produced the largest increases while the home and children's contributed good results. Exceptional performers included cosmetics, dresses, men's and women's sportswear, and window coverings.
 JCPENNEY
 Sales Summary
 ($ in millions)
 Pct. incr.(decr.)
 Four weeks ended Feb. 29, Mar. 2, All Comparative
 4 weeks 1992 1991 Units Units
 JCPenney stores $ 715 $ 642 11.3 10.5
 Catalog 198 197 0.7
 Drug stores 101 91 10.3 6.2
 Total company $ 1,014 $ 930 9.0 8.6
 -0- 3/5/92 R
 /CONTACT: Duncan Muir of JCPenney, 214-591-1329/
 (JCP) CO: JCPenney ST: Texas IN: REA SU:


GK -- NY013R -- 5346 03/05/92 10:03 EST
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Date:Mar 5, 1992
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