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JCPENNEY REPORTS OCTOBER SALES

 JCPENNEY REPORTS OCTOBER SALES
 DALLAS, Nov. 7 /PRNewswire/ -- Sales of JCPenney (NYSE: JCP) stores


and catalog for the four weeks ended Nov. 2, 1991, amounted to $1,269 million as compared with $1,308 million in the 1990 period. The decline amounted to 2.9 percent. On a comparable basis, that is stores open at least a year, JCPenney store sales decreased 2.4 percent.
 Commenting on the month's performance, William R. Howell, chairman of the board, said that October results reflected the stalled economy and the low level of consumer confidence. These factors, Howell added, continued to account for weak sales of home furnishings and catalog, which are dependent on demand for deferrable big ticket items.
 Fiscal third quarter 1991 sales of JCPenney stores and catalog declined 2.1 percent to $3,648 million from $3,728 million in 1990. On a comparable basis, JCPenney store sales declined 2.2 percent. For the 39 weeks ended Oct. 26, 1991, sales of JCPenney stores and catalog were off 3.4 percent to $9,965 million from $10,312 million in the prior year. Same JCPenney store sales were down 3.4 percent.
 JCPENNEY
 Sales Summary
 (dollars in millions)
 Percent
 Period ended Increase (Decrease)
 Nov. 2, Nov. 3, All Comparative
 1991 1990 Units Units
 4 weeks
 JCP stores incl. Cat. Desk $1,222 $1,254 (2.5) (3.5)
 Catalog Desk elimination (193) (208) -- --
 JCPenney stores 1,029 1,046 (1.6) (2.4)
 Catalog 240 262 (8.2) --
 JCP stores & catalog 1,269 1,308 (2.9) --
 Drug stores 92 83 10.2 6.6
 Total Company $1,361 $1,391 (2.1) (2.9)
 Fiscal Percent
 Period ended Increase (Decrease)
 Oct. 26, Oct. 27, All Comparative
 1991 1990 Units Units
 13 weeks
 JCP stores incl. Cat. Desk $3,473 $3,548 (2.1) (3.4)
 Catalog Desk elimination (582) (617) -- --
 JCPenney stores 2,891 2,931 (1.4) (2.2)
 Catalog 757 797 (5.0) --
 JCP stores & catalog 3,648 3,728 (2.1) --
 Drug stores 289 267 8.3 6.1
 Total Company $3,937 $3,995 (1.4) (2.5)
 Fiscal Percent
 Period ended Increase (Decrease)
 Oct. 26, Oct. 27, All Comparative
 1991 1990 Units Units
 39 weeks
 JCP stores incl. Cat. Desk $9,502 $9,843 (3.4) (4.8)
 Catalog Desk elimination (1,618) (1,769) -- --
 JCPenney stores 7,884 8,074 (2.3) (3.4)
 Catalog 2,081 2,238 (7.0) --
 JCP stores & catalog 9,965 10,312 (3.4) --
 Drug stores 861 793 8.6 6.8
 Total Company $10,826 $11,105 (2.5) (3.7)
 -0- 11/7/91
 /CONTACT: Enid Stepner of JCPenney, 214-591-1330/
 (JCP) CO: JCPenney ST: Texas IN: REA SU: FC -- NY019 -- 2090 11/07/91 09:46 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Nov 7, 1991
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