Printer Friendly

JCPENNEY PLANS ADDITIONAL STORE FOR MEXICO IN LEON

 PLANO, Texas, Oct. 28 /PRNewswire/ -- J. C. Penney Company, Inc. (NYSE: JCP) will open an additional department store for Mexico in Leon in the state of Guanajuato during the Spring of l995, it was announced today by George K. Kapplinger, director of JCPenney stores operations - Mexico.
 The Leon store, which will have two levels and over 160,000 square feet of space, will be located in the Plaza Mayor Shopping Center at the intersection of Ave. Las Torres and Prol. Morelos.
 As previously announced, JCPenney will open department stores in Guadalajara, Monterrey, and three in Mexico City during l995 and l996. The Mexico City stores are located in the Metropol Shopping Center at Periferico Freeway and Avenue Juarez in the northwestern sector of Mexico City, Metrodom Shopping Center at Via Magna and Boulevard Magnocentro in Lomas Magnacentro area, and Metrosur Shopping Center on Periferico Freeway, between Boulevard Picacho Ajusco and Avenue Luis Cabrera in the southwestern Pedregal area.
 JCPenney, which operates 1,265 stores throughout the United States and Puerto Rico, intends to incorporate its traditional strengths of fashion, quality, and value into its Mexico stores. The company, which has its home office in Plano, Texas, had retail and catalog sales of more than $18 billion in 1992, its 90th anniversary year.
 Kapplinger said that the design of the stores will incorporate innovations in merchandising segmentation and presentation, placing them on the leading edge of JCPenney's store-planning evolution.
 Extensive space will be devoted to large collections of women's and men's fashion apparel and accessories, featuring JCPenney exclusive designs as well as some of the most popular fashion labels, the JCPenney executive explained.
 The fashion character of the stores will be carried into other departments, including cosmetics, jewelry, children's apparel, and women's, men's, and children's shoes. Home lines will include window coverings, bath furnishings, bedding, and decorative accessories.
 Other departments will be luggage, athletic shoes, and active sports apparel. A catalog department is planned to supplement and expand the store's merchandise offerings.
 -0- 10/28/93
 /CONTACT: Duncan Muir of JCPenney, 214-431-1329/
 (JCP)


CO: JCPenney Company, Inc. ST: Texas IN: REA SU:

TM -- NY138 -- 8262 10/28/93 19:33 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Oct 28, 1993
Words:360
Previous Article:CONTINENTAL AIRLINES ANNOUNCES RESULTS OF MECHANIC UNION VOTE
Next Article:STANDARD & POOR'S STOCK PRICE INDEX -- CLOSING, THURSDAY, OCT. 28
Topics:

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters