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JB Hi-Fi launches digital content monetization and strategy with CSG Content Direct.

M2 EQUITYBITES-August 16, 2013-JB Hi-Fi launches digital content monetization and strategy with CSG Content Direct(C)2013 M2 COMMUNICATIONS

JB Hi-Fi and CSG Systems International, Inc. (NASDAQ: CSGS) said that JB Hi-Fi has successfully launched CSG Content Direct to power the JB Hi-Fi UltraViolet online storefront in Australia and New Zealand.

As one of the largest big-box retailers in Australia, JB Hi-Fi has more than 180 stores and is the leader in DVD and Blu-Ray sales in the country. To bolster its market-leading brand, JB Hi-Fi answered the increasing consumer demand for premium digital video content by implementing CSG Content Direct integrated with UltraViolet.

CSG Content Direct brings many of Hollywood's largest studios to market with direct-to-consumer online storefronts and UltraViolet offerings. In just eight weeks, CSG implemented a fully integrated content management solution for JB Hi-Fi, including UltraViolet digital copy redemption, a robust digital locker, and both online and download access to content. The end result is a world-class, multidevice content experience that is powerful, engaging, and simple to use.

JB Hi-Fi offers the world's leading brands of hi-fi, speakers, televisions, dvd's, vcr's, cameras, car sound, home theatre, computers and portable audio.

CSG Content Direct empowers content creators, aggregators, and distributors to easily and effectively market, monetise, and manage content. For more information, visit

CSG Systems International is a market-leading business support solutions and services company serving the majority of the top 100 global communications service providers. For more information, visit

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Publication:M2 EquityBites (EQB)
Date:Aug 16, 2013
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