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JAPANESE PICK GOODYEAR AQUATRED FOR CONSUMER AWARD

 TOKYO, Nov. 3 /PRNewswire/ -- Goodyear's Aquatred -- the innovative wet weather driving tire for the family car -- has made a big splash in Japan by winning that country's prestigious "Good Design" consumer product award.
 The Ministry of Trade and Industry, the Japan government agency instrumental in that country's economic growth, has declared the American invention of Aquatred by Goodyear a winner of its Good Design Product Award for consumer products.
 Aquatred also won MITI's Good Design prize for foreign products in the transportation equipment category -- one of only 10 products to receive the award and the first time a tire has earned it.
 The Japanese awards are numbers 12 and 13 for the Aquatred. It has also won design, engineering, marketing or advertising honors from Popular Science, Popular Mechanics, Discover, Fortune, Advertising Age (two) and Business Week magazines; the Intellectual Property Owners, an association of U.S. patent owners, and Enterprise Development Inc.
 The Aquatred, whose radical deep water-pumping center channel design took the U.S. replacement market by storm after its introduction in 1991, is now being sold in Japan, other parts of Asia, Europe, Latin America and Canada.
 The two millionth Aquatred tire was produced by Goodyear earlier this month.
 Japan's Good Design award is known there as the G-Mark award. Winning products are permitted to display the G-Mark stamp, which assures consumers that the product is superior in appearance and originality, excels in performance and safety and is obtainable at a reasonable price.
 Begun in 1957 when a variety of industrial products began flooding the Japanese market, the G-mark program helps Japanese consumers select quality products and encourages companies to develop better ones, according to MITI.
 -0- 11/3/93
 /CONTACT: Dave Russ of Goodyear, 216-796-2572/
 (GT)


CO: The Goodyear Tire & Rubber Company ST: Ohio IN: AUT SU:

BM-KL -- CL014 -- 0141 11/03/93 12:09 EST
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Publication:PR Newswire
Date:Nov 3, 1993
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