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JANTZEN TO CO-SPONSOR LYN ST. JAMES INDY CAR

 PORTLAND, Ore., Feb. 17 /PRNewswire/ -- Today, Jantzen President Robert L. Lindley announced the company would join JCPenney and Revlon to sponsor Indianapolis 500 Rookie-of-the-Year Lyn St. James in the 1993 Indy Car races. The announcement was made in Phoenix, where St. James and the Dick Simon Racing Team members are gearing up St. James' "Spirit of the American Woman" Lola Ford for the season's first U.S. Indy Car race April 4.
 Although Jantzen's participation in the 93 Indy car race circuit marks the company's first foray into motor sports, the Portland-based sportswear and swimwear manufacturer was one of the pioneers in sports marketing.
 "The big difference this time," says Lindley, "involves product emphasis and purpose. We will be promoting our women's casualwear while celebrating the diversity of women."
 "Research tells us our Jantzen customer is active, thinks or is young, and is involved in life. Lyn St. James may be a bit more adventurous than the typical Jantzen woman, but she clearly represents the spirit of our customer!"
 Ms. St. James is only one of two women (Janet Guthrie is the other) to qualify for and complete-the Indy 500. She earned one of the 33 starting spots in 1992 by averaging more than 220 miles per hour, and survived an accident-marred race without a scratch.
 The Willoughby (Ohio) native had her first brush with auto racing in 1974, when she spun a Ford Pinto into a lake at Moroso Motorsports Park in West Palm Beach, Fla.
 Despite "embarrassment and humiliation," Ms. St. James pursued her driving aspirations, went on to win two regional championships, and by 1979 was invited to compete in the Kelley Challenge Series.
 Ms. St. James finished second in the nationally televised event, then went on to become the top woman driver in the series that year. By 1981, she convinced the Ford Motor company to be her first major sponsor.
 Through the 1980's she earned Rookie of the Year honors in the Camel GT series, became the first woman to win an IMSA race, and the first woman to win a race driving solo at Watkins Glen, N.Y.
 By 1988 she had established 31 national and international speed records, including a lap of 212,577 mph - and a top speed of 232 mph - at Talladega, Ala. In 1990 she was a member of the winning GTO team in Daytona's 24-hour race and Sebring's 12-hour event.
 Today Ms. St. James operates her own public relations and marketing firm in Daytona Beach, Fla., is president of the Women's Sport Foundation, a director of the national Car Care Council, and a television commentator.
 -0- 2/17/93
 /CONTACT: Audrey Schwartzman of DeVries Public Relations, 212-891-0409, for Jantzen Inc./


CO: Jantzen Inc. ST: Oregon IN: TEX SU:

SM-OS -- NY081 -- 7394 02/17/93 14:00 EST
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Date:Feb 17, 1993
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