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JAGUAR CONFIRMS ADVERTISING AGENCY REVIEW

 JAGUAR CONFIRMS ADVERTISING AGENCY REVIEW
 MAHWAH, N.J., March 6 /PRNewswire/ -- Following the extensive


reorganization of the company over the past 12 months, Jaguar Cars Inc. has identified a need for a greater degree of integrated strategic planning between the company and its external partners.
 This requirement covers all aspects of its operations -- from customer care and dealer development to advertising and direct marketing.
 To realize Jaguar's long-term aspirations in the United States, the company wishes to evaluate a future advertising partner on the basis of its understanding of the challenges of managing a brand image on a global scale.
 Michael Jackling, Jaguar's vice president of sales and marketing, said today: "Geer Dubois Inc. will continue to handle Jaguar advertising through the remainder of the '92 model year, and in that regard the agency has my full confidence. They will naturally be invited to participate in our review process."
 The president of Jaguar Cars Inc., Michael Dale, said: "I must commend the work done by Geer Dubois Inc. over the many years of our relationship. Their contribution to Jaguar has been a valuable one and we appreciate the integrity of their efforts."
 -0- 3/6/92
 /CONTACT: John Crawford of Jaguar Cars, 201-818-8149/ CO: Jaguar Cars Inc.; Geer Dubois Inc. ST: New Jersey IN: AUT ADV SU:


GK -- NY021 -- 5790 03/06/92 10:29 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 6, 1992
Words:226
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