Printer Friendly


 DETROIT, Jan. 6 /PRNewswire/ -- Michelin today received the J.D. Power award for customer satisfaction at the North American International Auto Show in Detroit's Cobo Hall.
 The award was presented by David Power, president and founder of J.D. Power and Associates, to Michelin North America's chairman and CEO, Carlos Ghosn.
 Michelin has again been ranked highest in overall customer satisfaction among all tire brands fitted as original equipment, according to the results of the fifth annual J.D. Power and Associates study which asked buyers of 1992 vehicles to evaluate their OE tires according to product quality and performance.
 The BFGoodrich brand, which is owned by Michelin, was ranked third among the 12 brands that are featured in the study and used as original equipment.
 This is the second time in the past year that Michelin has been ranked highest in a J.D. Power and Associates consumer satisfaction study on the tire industry. In June 1993, the tire brand earned the top spot in the J.D. Power and Associates Replacement Tire Study.
 In commenting on the study, a company spokesperson said: "Michelin places the highest importance on product quality and customer satisfaction. To again have the J.D. Power and Associates study reconfirm the success of our efforts is very satisfying."
 "It is a pleasure on behalf of J.D. Power and Associates to present Michelin with this very important award -- The Best Overall Original Equipment Tire in Customer Satisfaction. It is not important because J.D. Power and Associates is presenting it. It is important because it is based upon the results of a study that surveyed over 29,000 American car and truck buyers who rated the original tires on their new 1992 model vehicles.
 "It is Michelin tire owners that have made this award possible. J.D. Power and Associates is the conduit of the 'Voice of the Customer' and believe me, we take great pride in that role. And we take it very seriously.
 "This award is based on information from the 1993 Original Equipment Tire Study which reports on over 200 car and truck models.
 "This award is also based on the hard work, diligence and loyalty of all of you here today. Never forget that. Your collective efforts helped accomplish this achievement. And, this is not the first time Michelin has received the award as the Best Original Equipment Tire. Michelin has achieved that status for four of the past five years.
 "And now, it is my distinct pleasure and privilege, on behalf of Michelin tire owners to present the award to Mr. Carlos Ghosn, chairman and CEO of Michelin North America, for Best Original Equipment Tire Brand in Customer Satisfaction. It is because of the efforts of every single one of you that Michelin receives this award. The consumer has declared it. So, congratulations from the over 200 employees at J.D. Power and Associates to all of Michelin's 125,000 employees throughout the world."
 "Thank you, Dave.
 "It is especially gratifying for Michelin to once again accept the J.D. Power Award because this award is distinguished from all others: It is the 'Voice of the Customer.' And it is a voice that we, like J.D. Power and Associates, take very seriously.
 "This accolade reconfirms Michelin's position as No. 1 choice of car and light truck owners for original equipment tires. In '93, car owners voted us the best brand for replacement tires as well.
 "At Michelin, there is no acceptance of any but the highest standards. And our success is continually confirmed by many other studies. Independent research, which measures consumer perceptions of quality, ranks Michelin in the top 20 of 166 brands in 50 product categories. In another survey, vehicle owners say that Michelin sets the standards for the industry.
 "As we meet here during the Auto Show, it seems fitting to remark on a recent breakthrough that affects OE manufacturers, consumers and the environment. Michelin's Radial XSE technology has shattered preconceived ideas of what is possible. Like nothing on the road today, it improves traction and fuel economy without any compromise in handling or wear. No other tire manufacturer can make that claim.
 "The strength of Radial XSE technology has already been recognized by OE manufacturers. Michelin's new 'green tire' with Radial XSE has been selected by Mercedes, BMW, Audi and Honda. Soon these tires will be original equipment on domestic cars as well.
 "Servicing our customers often means pushing back the boundaries of technology. As I speak with you, Michelin engineers are working with car makers on many advanced projects -- experimental models they hope to produce in the future.
 "Projects, such as these, lead to innovations like our electric vehicle tire. In competition, it far surpassed the others and was selected as fitment for GM's Impact electric vehicle.
 "Other innovations created by Michelin include the 'continued mobility' systems which permit a tire to operate after a pressure loss, even down to zero pressure. Some of these systems were introduced to OE more than eight years ago. Now we're developing self-supporting tires for performance luxury sedans, while we work on solutions to meet the demands of other vehicles.
 "But being first has long been a Michelin trademark. We've even been called 'revolutionary.' That remark was most recently made after we opened our newest plant in Clermont-Ferrand this past October, ushering in a totally new concept in manufacturing. This system allows us to be more flexible, more efficient and thereby serve our customers better.
 "Customer satisfaction has been Michelin's single-minded goal for more than a century. It is the reason for our dedication to uncompromising quality. On this point, we believe there is no middle ground.
 "Once again, thank you for this recognition."
 -0- 1/6/94
 /CONTACT: Jim Morton, 803-458-6099, Bill Patterson, 803-458-6112, or Martin Peters, 803-458-6957, all of Michelin; or (week of Jan. 3) the Michelin Media Center 313-393-4023, 4024, or 4025/

CO: Michelin North America; J.D. Power and Associates ST: Michigan IN: AUT SU:

KE-ML -- DE026A -- 9807 01/06/94 13:46 EST
COPYRIGHT 1994 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jan 6, 1994

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters