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J.D. POWER AND ASSOCIATES WILL RELEASE SECOND ANNUAL AIRLINE CUSTOMER SATISFACTION STUDY

 AGOURA HILLS, Calif., Oct. 27 /PRNewswire/ -- J.D. Power and Associates today announced that it will release its second annual syndicated customer satisfaction study for the airline industry. The study, the 1994 J.D. Power and Associates Domestic Airline Business Traveler Satisfaction Study(sm), will be released on Tuesday, Nov. 23 at 6 a.m. EST. The study will focus on the price competitive short haul market and the service competitive long haul market.
 The study, based on over 24,000 passenger flight evaluations will enable the airline industry to better understand the key elements necessary to satisfy their customers.
 Like last year's study, this year's study focuses exclusively on the very frequent business traveler -- acknowledged as the airline industry's most demanding customer.
 "Last year's results convinced J.D. Power and Associates and the airline industry of the need to continue to focus on what it takes to satisfy the varying needs of customers based upon the length of their flight," commented J.D. Power III, president and founder of J.D. Power and Associates. "Our goal is to provide airline executives and their strategists the most critical information for these critical times."
 Topline results will be made available to the media on Nov. 23, 1993. Results will present the best overall domestic carriers in both the long flight and short flight categories. In addition, topline information will identify those areas that the study results determine are most important in satisfying airline customers.
 J.D. Power and Associates is an international marketing information firm with headquarters in Agoura Hills. The firm also has offices in Detroit; Palo Alto, Calif.; Torrance, Calif.; Westport, Conn.; and Tokyo. J.D. Power and Associates is best known for its marketing information, consulting and measurement expertise in the areas of consumer opinion and customer satisfaction.
 -0- 10/27/93
 /CONTACT: Patricia A. Patano or Jim Olson of J.D. Power, 818-889-6330/


CO: J.D. Power and Associates ST: California IN: AIR SU:

JB-EH -- LA024 -- 7273 10/27/93 12:07 EDT
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Publication:PR Newswire
Date:Oct 27, 1993
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