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J.D. POWER AND ASSOCIATES RANKS CHEVROLET AS BEST OVERALL IN LIGHT TRUCK SALES SATISFACTION

 J.D. POWER AND ASSOCIATES RANKS CHEVROLET
 AS BEST OVERALL IN LIGHT TRUCK SALES SATISFACTION
 WARREN, Mich., July 28 /PRNewswire/ -- Chevrolet's ranking today as best overall in light truck sales satisfaction by the prestigious J.D. Power and Associates organization represents a "fantastic achievement for Chevrolet dealers," according to Chevrolet General Manager Jim Perkins.
 "If I could, I'd give every one of our 4,500 dealers a Texas-size hug," Perkins said.
 "Today's news also represents a terrific one-two punch for Chevy trucks," Perkins added. "Earlier this year, the J.D. Power and Associates Initial Quality Study -- which included full-size pickup trucks for the first time -- ranked the Chevrolet Full-Size Pickup as the new vehicle quality leader in its class," he said.
 "And it was the inclusion of the full-size trucks that helped clinch a stunning victory for Chevy trucks -- and our Chevy dealers -- in the sales satisfaction study announced today," Perkins said.
 J.D. Power III, president and founder of J.D. Power and Associates, said that "the satisfaction produced at the time of sale of the vehicle is a vital, absolutely essential part of the image-building process. The word-of-mouth efforts by a customer satisfied at the sale is a critical means of spreading benefits received far beyond the sales experience."
 Both the initial quality and sales satisfaction surveys are conducted after the first 90 days of ownership. The sales satisfaction survey measures customers' perceptions of the sales experience. Included are the performance of the dealer salesperson, the vehicle delivery experience and the initial condition of the product at delivery.
 The Initial Quality Study measures customer-reported problems in the first 90 days of ownership.
 Chevrolet has been using the J.D. Power and Associates Quality Study results in its advertising this summer, with the headline: "Chevrolet is the Best Full-Size Pickup."
 -0- 7/28/92
 /CONTACT: Dave Hudgens of Chevrolet, 313-492-8846/
 (GM) CO: Chevrolet Motor Division; J.D. Power and Associates ST: Michigan IN: AUT SU:


SB -- DE027 -- 4336 07/28/92 18:19 EDT
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Publication:PR Newswire
Date:Jul 28, 1992
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