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J.D. POWER AND ASSOCIATES ANNOUNCES STRATEGIC ALLIANCE

 J.D. POWER AND ASSOCIATES ANNOUNCES STRATEGIC ALLIANCE
 AGOURA HILLS, Calif., Feb. 17 /PRNewswire/ -- J.D. Power and


Associates announced that it has formed a long-term strategic alliance with The Reynolds and Reynolds Co. and General Electric Information Services (GEIS), to develop a next generation decision-support system for automobile dealers.
 The three companies joined forces to develop a new information system to be presented in summer 1992 which will help automobile dealers gain a competitive advantage in their local markets. Once the new system is developed, other dealership computer systems vendors will be urged to participate in the alliance.
 "In today's competitive market, retailers must maximize every opportunity available to ensure not only success, but in some cases, survival. Dealers will need better information access and better ways to transform that information to real world solutions," said J.D. Power III, president and founder. "This strategic alliance will develop the next generation decision support information system designed to take dealers out of information isolation. It will make maximum use of their existing dealership computer system."
 Jack Proud, senior vice president and general manager for Reynolds' Computer Systems Division, said, "Our integrated information systems are designed to deliver competitive advantage to our dealer customers. We are extremely excited to help launch this decision support concept because it will expand the overall value our customers receive from their system. The key information that will result from these efforts will be a major step forward in helping automobile dealers succeed in a very competitive market."
 The strategic alliance will allow J.D. Power and Associates to get information to automotive retailers that is currently not available from any other source. Most dealerships have limited access to information, tending only to know what is happening in their own business and with their own franchise(s). According to the strategic partnership, dealers, for the first time, will have data on demand in a format that will allow them to run their businesses more effectively and efficiently through higher level decision support information.
 J.D. Power and Associates is an international marketing information firm with headquarters in Agoura Hills and offices in Detroit and Tokyo. The firm is best known for its marketing information and consulting in the areas of consumer opinion and customer satisfaction.
 Reynolds and Reynolds, headquartered in Dayton, Ohio, is a major supplier of information processing systems, including business forms and computer systems to automotive, professional, medical and general business markets.
 General Electric Information Services is a division of General Electric Co. and is located in Rockville, Md. The company assists a worldwide clientele to meet information networking/connectivity needs. GEIS is a recognized market leader in integrating computers, communications and software to solve business problems.
 -0- 2/17/92
 /CONTACT: Patricia A. Patano of J.D. Power and Associates, 818-889-6330/ CO: J.D. Power and Associates ST: California IN: AUT CPR SU: JVN


DM-CH -- LA002 -- 0574 02/17/92 13:00 EST
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Publication:PR Newswire
Date:Feb 17, 1992
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