Ivy League Partners with Citizens Bank on basketball tourney.
BANKING AND CREDIT NEWS-March 9, 2017-Ivy League Partners with Citizens Bank on basketball tourney
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The Ivy League said that Citizens Bank will be the presenting partner of the 2017 Inaugural Ivy League Men's and Women's Basketball Tournaments held March 11-12 at the Palestra in Philadelphia.
JMI Sports, the official marketing rights agency of the Ivy League, negotiated the agreement.
As the presenting sponsor, Citizens Bank will have a significant presence throughout all facets of the first-ever Ivy League Basketball Tournaments--on television and radio with the Ivy League's media partners ESPN and Westwood One, respectively, as well as on-site at the Palestra and digitally on the Ivy League Digital Network.
As part of the agreement, Citizens Bank will also be an official partner of the Ivy League Men's and Women's Lacrosse Tournaments that will be contested during the weekend of May 5.
In addition to negotiating the deal to have Citizens Bank be the presenting partner of the Ivy League Basketball Tournaments, JMI Sports also reached agreements for the Ivy League with Coca-Cola, Under Armour and Nike.
The Ivy League is the most diverse intercollegiate conference in the country with more than 8,000 student-athletes competing each year. Sponsoring conference championships in 33 men's and women's sports and averaging more than 35 varsity teams at each school, the Ivy League provides more intercollegiate athletic opportunities per school than any other conference in the country. All eight Ivy schools are among the top 20 of NCAA Division I schools in number of sports offered for both men and women and enjoy regular competitive success at the highest championship levels of NCAA Division I athletics.
Citizens Financial Group, Inc. is one of the nation's oldest and largest financial institutions, with USD 149.5bn in assets as of December 31, 2016. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions.
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|Publication:||M2 Banking & Credit News (BCN)|
|Date:||Mar 9, 2017|
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