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It can be hard to motivate people to quit smoking if they think they benefit from it.

It can be hard to motivate people to quit smoking if they think they benefit from it. In a study on the likelihood of quitting that examined 10,000 smokers from the U.S., Canada, Australia, and the United Kingdom (UK), American women who believe smoking helps control their weight were less likely to quit in response to cigarettes' rising cost and prevalent antismoking messages. Among U.S. women smokers who don't subscribe to the link between smoking and weight management, a 10% increase in cigarette prices was associated with a 6% increase in quitting efforts, and a 10% increase in exposure to antismoking messages was associated with a 12% increase in quitting efforts. Those who believe smoking helps weight management showed no increase in quitting efforts. (Similar patterns were found among smokers of both genders in the U.K.) Public education on smoking must address the perceived benefit of weight management in order to be effective.

Tobacco Control, April 2015

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Title Annotation:SNAP SHOTS
Publication:Women's Health Activist
Date:Jul 1, 2015
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