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It's the place to be.

The Detroit Regional Economic Partnership is pulling out all the stops to showcase the region during the SAE 2001 World Congress

If you're in the automotive industry or the supplier industry or even remotely connected to either of those vital sectors, the chances are good that you'll find yourself in downtown Detroit sometime during the period of March 5-8 for a showcase event.

Cobo Center is the setting for the SAE (Society of Automotive Engineers) 2001 World Congress, one of the most prestigious events for spotlighting the Detroit Region in the global marketplace. This year's theme is "Succeeding in the Alliance Game."

Since its inception in 1996, the Detroit Regional Economic Partnership -- the economic-development arm of the Detroit Regional Chamber -- has taken full advantage of this not-to-be-missed opportunity to promote the Detroit Region as a great place to do business.

The Partnership's exhibit space this year is twice the size of last year's, and our staff is in the process of designing a brand new booth to wow the more than 50,000 automotive industry professionals who attend this show. The idea behind this new design is to add a modern edge to the region's image and emphasize that we are truly a high-tech region, employing cutting-edge technology in automotive and other industries.

Complementing the premiere of this spectacular new display -- Booth No. 523 in Wayne Hall -- is the Partnership's Annual Breakfast during SAE Week (see box for details). This year's breakfast features Kenneth R. Baker, president and CEO of the Environmental Research Institute of Michigan (ERIM), as keynote speaker. His topic will be "High Velocity Innovation."

Baker, a 31-year automotive industry veteran, will take a fresh look at the possibilities of restructuring the vehicle-development process. While other industries, such as computers and electronics, can roll out new products in months rather than years, the auto industry has been slow to embrace the opportunities afforded by the rapid changes in the Internet to revolutionize the way products are produced in the future.

BRIM, its Center for Automotive Research (CAR) and the Office for the Study of Automotive Transportation (OSAT) conduct high-impact industry conferences that help set business agendas and benchmark industry trends and performance.

The annual breakfast event provides an opportunity for foreign companies considering entering the U.S. market to meet with the Partnership's economic-development staff and learn more about how the Partnership can help and what the Region has to offer as a critical location within the global automotive marketplace.

Jessica Schlick is business development manager in the Detroit Regional Chamber's Economic Development group.

A singular region

The Detroit Regional Economic Partnership offers a wide range of assistance to companies seeking to do business in the region. For example staff can provide companies a guided tour, a liaison to state and local government officials, an introduction to potential business partners of a customized presentation about the area. Critical assistance is given to companies seeking entre into the Detroit Regional Marketplace through partnerships, joint ventures, strategic alliances and other techniques.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Cobo Center, Detroit, Michigan
Author:Schlick, Jessica
Article Type:Brief Article
Date:Mar 1, 2001
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