It's mind games for entertainer.
A top showman is hoping his unique skills will benefit the whole of the region, with his plans to further develop his business.
Kennedy, 23, from Cramlington, who goes simply by his first name, has been honing his skills as a mind reader and psychological entertainer since the age of 15.
Eight years on and confident he is at the top of his game, he is hoping his skills will make him the most famous mind-reader ever in the North East.
He already has an impressive list of corporate clients, including the BBC, NHS and Durham University.
He said: "No-one else does anything even similar to me - it is unique in terms of personality, style and content."
With the production of a promotional DVD, filmed live at the Newcastle Castle Keep, a performance that incidentally made him the first showman to perform at the castle since 1733, Kennedy is confident about the future.
He believes anything is possible if you set your mind to it, and that's what he tries to get across in his performances, stressing how important it is to inspire as well as to entertain. With this in mind he has developed his service offering to include schools, businesses and the wider community.
Performances include memory and motivation workshops for businesses, a number of school initiatives including inspirational talks, workshops for drama students, and maths in enterprise workshops throughout the region.
He has also worked closely with Tyneside Education and Business Partnership on motivational presentations.
The young entrepreneur sought help from established Public Relations and Advertising Agency Kinghorn-Davies and is currently in talks with Business Link..
Kennedy is currently looking for a sponsor to enable him to put on a regular show, open to the public, at the Castle Keep, Newcastle.