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It's fun to 'Never Stop Playing'.

It has become a habit for Magnum Philippines to hold fabulous parties to launch its latest products.

This year, the ice cream brand tapped fashion and a whole lot of fun to introduce two new flavors: Magnum White Almond and Magnum Red Velvet.

'We wanted indulgent flavors when you need a break from adulting,' says Diane Tan, Magnum senior brand manager. Hence, the currently circulating #NeverStopPlaying.

To further spice it up, Magnum collaborated with fashion designers Amina Aranaz and Boom Sason, and eyewear brand Sunnies Studios.

At the launch, the creations of Aranaz and Sason blended well with the booths that showcased the latest Magnum flavors.

Aranaz's tropical designs were simple yet bold. It highlighted the use of local materials. Guests witnessed six #NeverStopPlaying versions of Aranaz's creations.

On the other hand, Sason unveiled a sexy feel with clothes that fused with the colors of the new Magnum flavors.

True to her signature style, Sason succeeds in highlighting the wearer's assets without compromising comfort. This was evident during the runway show that had a playground motif onstage.

Sunnies Studios brought out eyewear that enhanced clothes with a playful touch. The brand's creative director, Martine Cajucom, said that she was aiming for shades that 'complemented, rather than overshadowed' one's look.

Grab the chance to win exclusive pieces from one of the three #NeverStopPlaying collections. The rules are simple: Visit www.magnumfliptoplay.com. Win prizes from either one of the 25 Sunnies his and her #NeverStopPlaying kits, six of the unique Aranaz pieces, or six of the custom-fit pieces from Sason.

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Publication:Philippines Daily Inquirer (Makati City, Philippines)
Date:Apr 21, 2017
Words:317
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