It's all your business: collecting payments--past, present and future. (Professional Resources).
Like the English language or our understanding of the solar system, the independent music studio is in a state of constant flux. Today's studio looks and operates much differently than the studio of fifty years ago. One area that has changed significantly is our system for collecting payments. While it is important to set our rates at an acceptable level, it is also important to use a system of payment in keeping with today's professional studio. Below is a summary of past practices as well as some of today's creative solutions to the challenges of getting paid the correct amount, on time, by everyone. By reviewing a number of approaches, we can determine what will work best in our present and future studios.
In years gone by, students came to the studio with the payment for that day's lesson. No bills were sent; no long-term debts were incurred. This required very little bookkeeping, assuming that students brought each week's payment with them. When the student missed a lesson, however, the teacher did not get paid. The teacher could not count on a steady income, and earnings could be greatly impacted by sick or unreliable students.
Eventually, teachers started charging by the month. At first, many teachers adjusted each month's income to reflect the exact number of lessons in that month (three lessons due to a holiday or five lessons due to a fifth Wednesday). They also would adjust payments by deducting the charge for any missed lessons. Book expenses and fees incurred during the month would be added to the bill. The disadvantage to this system was that it required a great deal of bookkeeping, and the teacher still could not rely on a steady income. The amount owed each month fluctuated with holidays, missed lessons and book expenses. Parents needed to be sent written notice of the amount owed, which could vary significantly from month to month.
One huge step forward was the development of a system of set monthly payments. Teachers decided how many lessons would be taught during the school year and then divided that number into equal monthly payments. If the teacher offered each student forty lessons during the school year at $30 a lesson, the annual income from each student was $1,200. That income could be divided into nine equal monthly payments of $133 or ten monthly payments of $120 per student. At this point, more and more teachers started to call the payments "tuition." As with any school tuition, the amount owed was not altered due to missed classes. Each teacher developed a make-up policy that established when lessons would or would not be made up, but missed lessons did not impact monthly tuition payments.
Teachers also started to charge a book and fee deposit. The amount charged was recorded as a deposit on an invoice. Book expenses and fees for competitions, festivals, late payments and so forth were then deducted from that deposit during the year. Teachers no longer had to figure extensive book bills at the end of each month or track unpaid book money. A copy of the invoice was forwarded to the parents when the funds were depleted. Parents appreciated not having monthly tuition payments altered, and the invoice provided clear documentation of the expenses incurred throughout the year. When the child stopped lessons, any unused money from the deposit was returned to the parents.
Teachers were now able to earn a steady monthly income, unaffected by missed lessons, holidays, trips to conferences or book bills. Excessive end of-the-month bookkeeping was no longer needed because parents always knew the exact payment expected each month. The only disadvantage to the system of set monthly tuition was it usually was based on lessons received during the school year. Summers often were treated differently. Although some teachers had a summer income that was comparable to their income during the school year, many did not. If summer lessons were not taught or were greatly reduced, the teacher's summer income suffered accordingly. In line with the desire for a steady system of payment, teachers began to devise some creative solutions to the "summer slump."
Today, the easiest way to produce a summer income is to go back to the annual income produced per student (say $1,200 as figured above) and divide that income by twelve months instead of nine or ten months. The $1,200 income produced by forty lessons during the year can produce a monthly income of $100 per student during all twelve months of the year. The monthly income is slightly lower than when it is received over only ten months, but now the teacher receives steady payments all year. If the teacher had thirty students, this would produce an income of $3,000 every month of the year. Even if the teacher decides to go to Italy in August, he or she still will receive the same monthly income as in October or April. Such a system can be dearly explained in a policy sheet that the parents sign.
There are a number of other summer options as well. One is to require students to attend a set number of summer lessons. The summer lessons, say six, may be similar to lessons during the school year or might cover some special area. Perhaps the student might want to study only jazz, Mozart, Billy Joel, duets or hymns. By focusing on an area of special interest to the student, the teacher can inspire more eager participation during the summer months. Some teachers require that each student pay for this summer session, whether they attend or not, to reserve a slot on the teacher's fall roster.
Another way to receive payments in the summer is to hold a summer camp. The camp might cover activities for two to six hours a day. The camp may be centered on a single theme such as world music, jazz, the romantic era, opera, chamber music, Bach and so on. Background information and lesson plans are easily accessible on the Internet and can be used to build an appealing curriculum. Activities can include listening examples, educational videos, performances, cooking and snacks, computer time, hands-on projects, educational presentations, and musical games and activities.
One or more camps could be offered during the course of a summer to students from a number of studios. The camps can provide a fun learning experience for students and an important supplemental income for teachers.
There also are creative ways to combine income sources. One illustration of such mixing and matching would be for a teacher to receive set monthly tuition payments September through June, followed by a payment in July for summer camps or a required number of summer lessons, followed by a payment in August for an annual fee, such as a workstation or studio fee.
Some teachers choose to bill for tuition on a semester or term basis. Payments can be collected based on two semesters during the school year, or on six- or nine-week terms. This system is best used by teachers who are good at budgeting or who will not suffer the financial stress of having tuition payments depleted long before the end of the semester.
In recent years, a growing number of teachers have turned to agencies to collect tuition payments. Feeling that collecting fees should not be part of one's professional duties, teachers have turned to agencies specifically designed to collect tuition for the independent music teacher. These agencies receive a list of students with parents' names, addresses and phone numbers plus the tuition owed. The agency then sees that payments are collected in full. A small fee is charged to the independent teacher. The service saves the teacher time, minimizing bookkeeping and the stress of collecting unpaid tuition.
Another recent development in the collection of tuition payments is the use of automatic payments. Parents can request that payments for lessons be included on their list of automatic bank withdrawals. Payments for tuition will be withdrawn from the parent's checking account and sent to the teacher. A similar version of such payments can be initiated by the teacher. The teacher holds a parent meeting at the beginning of the year and collects postdated checks from each family. The checks are dated September 1, October 1 and so forth. On September 1, all the September checks are deposited. Each month a new set of checks is deposited, and other checks are held until the correct month for their use. No further collection of funds or bookkeeping is necessary, and the parents treat the monthly checks like an automatic withdrawal from their checking account.
Finances are an important part of our success in the independent music studio. Setting professional rates for our services is a vital first step to financial security. Then, it is important to devise a functional and efficient way to collect our payments. The method of payment we choose can impact our annual income. By choosing carefully, we can decrease our bookkeeping, free ourselves from the strain of uncollected payments and provide ourselves with a steady year-long income.
Beth Gigante Klingenstein, NCTM, has been an independent music teacher for twenty-eight years and is on the faculty of Valley City State University (VCSU) in North Dakota, where she also is the director of the VCSU Community School of the Arts.
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|Author:||Klingenstein, Beth Gigante|
|Publication:||American Music Teacher|
|Date:||Aug 1, 2003|
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