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It's all about moisture.

Japanese skin care sticks to the most important thing, which is moisture.

If there is one word that best describes the Japanese aesthetic, it is 'clean.' Japanese skin-care regimen will definitely not reach 10 steps. It will not even reach five steps.

If there is one extra skin-care step that the Japanese have, it is skin lotion, which is like a cross between a toner and a moisturizer. The Japanese are very kind to their skin. One of the most popular Japanese brands for skin lotion is Hada Labo.

We used to buy Hada Labo Hydrating Lotion abroad, or ask family members or friends to purchase it for us. The good news is, that it is now available in the Philippines at Watsons, distributed by Cambert Pilipinas.

Hada Labo Hydrating Lotion combines different types of hyaluronic acid (HA) in the best ratio ever to achieve best moisturizing efficacy, and prepare skin for enhanced absorption of skin-care ingredients. Hada Labo Hydrating Lotion is fragrance-free, low irritation, and has balanced pH levels and a refreshing texture.

The multi-awarded Hada Labo Hydrating Lotion has been the No. 1 facial lotion in Japan for 12 consecutive years, and reached over 55 million units of sales in Japan. Sales across Asia had become hugely successful: it is one of the Top 3 drugstore skin-care brands in Taiwan, Singapore and Malaysia.

In the Japanese skin-care routine, lotions are used before the moisturizer and after the toner. For those who do not apply toner after cleansing, the lotion adds a light layer of moisture that serves as a base for the richer products applied later on.

With regular use of Hada Labo Hydrating Lotion, you will see plumped fine lines, softened bumps and dry patches, and a lighter skin barrier. I've been using this on and off for a while and it's a solid product.

During the launch of Hada Labo in the Philippines, Dr. Naelong Wang said hyaluronic acid is a humectant, a moisture-binding hero ingredient that makes the skin 'bouncy.'

'Oil is different from moisture,' said Wang. This means your skin can be oily but flaking in parts. This is a sign that skin is dehydrated and is producing a lot of oil to compensate for the lack of moisture.

Hada Labo is known for providing intense hydration to the skin by harnessing the power of HA, a substance naturally occurring in the human body that attracts and binds water. Formulated with Japan's upgraded formula and High Performance Penetration and Deep Moisturizing, Hada Labo actively infuses four types of HA to fully hydrate skin from surface to inner skin layers for significantly soft, smooth and supple skin, and to prepare skin for enhanced absorption of skin-care ingredients.

Hada Labo, which translates to 'skin laboratory' in Japanese, is known for affordable, well-formulated products with no unnecessary additives to burden the skin-no mineral oil, no colorants, no fragrance and no alcohol. With their launch in the Philippines, they will be bringing in some of their most popular products, including:

Hydrating Lotion is a combination of four types of hyaluronic acid that deeply hydrates skin, helps in preserving skin's optimum moisture

balance and prepares skin for enhanced skin-care ingredients absorption.

Hydrating Face Wash helps restore and preserve skin's natural moisture, leaving it silky smooth. Its fragrant-free, gentle, and balanced skin pH formula causes low irritation for skin that is comfortably hydrated and refreshed. It contains double-HA for better and long lasting moisture on the skin.

Hydrating Light Cream is a refreshing lightweight cream that gives skin an instant surge of suppleness and nongreasy comfort. It is enriched with essential nutrients such as aloe vera and other moisturizing natural botanical for deep nourishment. It also helps prevent moisture loss while boosting skin's hydration level through its Aqua Oil Volume Matrix technology.

Hydrating Water Gel is enriched with ceramide that forms a moisture-protecting shield. It has an ultra-light, watery-feel gel texture for a 'breathable' feeling.

Hydra and Whitening Face Wash is formulated with Brown Algae Extract, a natural seaweed extract that helps replenish skin with minerals and vitamins to draw water into skin more efficiently. It has the natural grape extract, Resveratrol, that is high in antioxidant making the skin become brighter and fairer.

Deep Clean and Pore Refining Face Wash is formulated with Japanese Green Tea extract that helps control and remove excess oil, and Bentonite Clay to effectively absorb dirt and impurities from pores.
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Publication:Business Mirror (Makati City, Philippines)
Geographic Code:9JAPA
Date:Aug 26, 2019
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