It's a shoe-in with foot-sore ballerinas.
The Flyte Pointe Shoe, which uses technology from goalkeeping gloves and running shoes, has been designed to help dancers improve their grip and avoid common injuries.
Dr Matthew Wyon, from the School of Sport, Performing Arts and Leisure at the University of Wolverhampton, came up with the shoe as a way of tackling the high injury rate suffered by female ballet dancer. The new shoe lasts longer, improves balance and improves shock absorption while jumping.
The shoes are now available to buy from Inspire, the business Matthew runs with his wife Claire, which is based in Station Street, Walsall, or from the company's website www.futureofdance.com/
Dr Wyon said: "The accumulation of seven years' work and research is now finished. We have managed to produce the next generation of pointe shoe that incorporates the technology we see in sport shoes, while maintaining the aesthetic beauty required for ballet.
"Not only have we had major interest in the UK but we have also had sales from Europe and the States.
"The feedback we have had from dancers wearing the Flyte shoe is that it is comfy but still provides the support they need when en pointe." The new shoes received financial and technical support from the Mercia Spinner initiative operated by the university to help protect and test new ideas emerging from universities. The funding was used to develop the design and production of the ballet shoe. .
Dr Matthew Wyon with the new Flyte Pointe Shoe.