It's a Marmite thing; RECORD View.
BREXIT is a bit like Marmite - you either love it or you hate it.
Across the UK, the vote to leave the EU was extremely close. But make no mistake, we are on our way out, even if Scots voted to stay.
If it didn't feel real before, it certainly does now.
Marmite producers Unilever wanted to slap 10 per cent on to the cost of a host of well-known brands - including the famous yeast spread.
Tesco took Marmite and other brands owned by Unilever off their internet sales site until they struck a deal with the grocery giant.
While negotiations did reach agreement, Unilever's original demands are a clear and identifiable reaction to Brexit as the value of the pound falls.
Normal people don't spend their days listening to Theresa May droning on about "Brexit meaning Brexit", or whatever meaningless soundbite she's cooked up.
But when household names are taken off the shelves, people notice.
There won't be a Marmite revolution but just wait till prices continue to rise for petrol and other imported goods.
Then we'll see how many people still love Brexit.