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It's Smurf-tastic! Too Faced Cosmetics has launched the Smurfette Collection, a limited-edition five-piece collection of cosmetics that bears Smurfette imagery.

It's Smurf-tastic! Too Faced Cosmetics has launched the Smurfette Collection, a limited-edition five-piece collection of cosmetics that bears Smurfette imagery. The line debuted at Sephora's U.S. stores and on Sephora.com last month.

"As a child of the 80s, Smurfette was the 'It Girl' of my generation," said Jerrod Blandino, founder of Too Faced. "It all coalesced one morning when I was jolted awake out of a deep slumber by a nagging thought that had been swimming around my head for awhile--what happened to Smurfette?' I had visions of her luxuriating up in the Hollywood Hills, jaded by the intensity of the limelight, but poised and ready to make her return. She was the only girl in a village of adoring men who seemed their whole reason for living was to bask in her blue-tinted spotlight. She was the epitome of the Too Faced girl and would inspire a whole new crop of fashionistas to up their feminine ante and capture the world's adoration. I drifted back to sleep with visions of what shades, textures and formulas I would use to create a Collection worthy of such a beauty icon."

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The collection includes Smurfette Mood Swing Lip Gloss, a mood activated lipgloss that starts off Smurfy blue and then magically blossoms into countless shades of Smurfberry pink depending on the wearer's emotional state; So Smurfy Illuminating Face Powder; So Smurfy Eye Shadow Collection, which includes four complimentary eyeshadow shades (two are debossed with the classic Smurf daisy and Smurfette's silhouette); and Smurfy Eyed Liquid Liner, long-lasting, fast-drying liquid liners in Smurf-inspired blue and white shades formulated with micro-glitter.

While the 1980s might have been the pinnacle of Smurf-mania in the U.S., the Smurfs were "born" on Oct. 23, 1958, in the pages of the Belgian magazine Spirou. There soon could be a renaissance: a Smurfs motion picture is in development.
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Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Date:Feb 1, 2009
Words:314
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