It's Official, According to a National Opinion Pole Survey by Marston's Pedigree, Santa Prefers Ale to Sherry.
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WOLVERHAMPTON, England--(BUSINESS WIRE)--Dec. 17, 2002
Santa is hoping to find a pint of ale on the hearth - instead of a glass of sherry.
According to a National Opinion Pole survey, commissioned by Marston's Pedigree, tradition has given way to a new generation of `Santa's', who prefer ale to sherry.
Nearly 40% of men over thirty said that if they stepped into Santa's boots they would much prefer ale to sherry, which only scored 17%. Figures indicated that ale was even more popular for Santa's in the Midlands, which scored a winning 36% over 28% for the North and 28% for the South.
Pedigree Head Brewer Steve Brooks said: "A good, hearty ale is the natural choice for festive consumption, and Pedigree, with its distinctive red packaging, is a particularly fitting drink for Christmas (and the other 364 days of the year!)."
Ian Pollit, W&DB's Director of Take Home Trade, said: "Marston's Pedigree commissioned the survey after enjoying high `take home' sales, which have currently gone through the roof with Pedigree moving up to third position on the bottled ale chart." With a twinkle in his eye, Ian added: "We hope that Pedigree will continue to benefit from Santa's new demand for ale - personally I can't imagine anything better than waking up on Christmas Day to find a bottle of Pedigree in my stocking!"
Please contact Kelly Smith or Lisa Harlow at Vital on 01926 338811 if you require any further information.
Marston's Pedigree launched their (pound)1 million `Uncompromising' campaign on December 9 2002, which included posters sites, bus sides, radio and national and regional press. The `Uncompromising' message reaffirms Marston's unswerving attitude to brewing ale in wood and commitment to 170 years of brewing history.
For more information log on to www.uncompromising.co.uk
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|Date:||Dec 17, 2002|
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