Printer Friendly

It's Official, According to a National Opinion Pole Survey by Marston's Pedigree, Santa Prefers Ale to Sherry.

Business Editors/Photo Editors

NOTE TO MEDIA: Multimedia assets available

A photo is available at URL:

http://www.businesswire.com/cgi-bin/photo.cgi?pw.121702/bb8

WOLVERHAMPTON, England--(BUSINESS WIRE)--Dec. 17, 2002

Santa is hoping to find a pint of ale on the hearth - instead of a glass of sherry.

According to a National Opinion Pole survey, commissioned by Marston's Pedigree, tradition has given way to a new generation of `Santa's', who prefer ale to sherry.

Nearly 40% of men over thirty said that if they stepped into Santa's boots they would much prefer ale to sherry, which only scored 17%. Figures indicated that ale was even more popular for Santa's in the Midlands, which scored a winning 36% over 28% for the North and 28% for the South.

Pedigree Head Brewer Steve Brooks said: "A good, hearty ale is the natural choice for festive consumption, and Pedigree, with its distinctive red packaging, is a particularly fitting drink for Christmas (and the other 364 days of the year!)."

Ian Pollit, W&DB's Director of Take Home Trade, said: "Marston's Pedigree commissioned the survey after enjoying high `take home' sales, which have currently gone through the roof with Pedigree moving up to third position on the bottled ale chart." With a twinkle in his eye, Ian added: "We hope that Pedigree will continue to benefit from Santa's new demand for ale - personally I can't imagine anything better than waking up on Christmas Day to find a bottle of Pedigree in my stocking!"

Please contact Kelly Smith or Lisa Harlow at Vital on 01926 338811 if you require any further information.

Editor's Note

Marston's Pedigree launched their (pound)1 million `Uncompromising' campaign on December 9 2002, which included posters sites, bus sides, radio and national and regional press. The `Uncompromising' message reaffirms Marston's unswerving attitude to brewing ale in wood and commitment to 170 years of brewing history.

For more information log on to www.uncompromising.co.uk

Note: A photo is available at URL:

http://www.businesswire.com/cgi-bin/photo.cgi?pw.121702/bb8
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 
Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Dec 17, 2002
Words:344
Previous Article:Auxer Announces Viva's Plans & Makes a Correction.
Next Article:S&P Sees Stability in 2003 Health Insurance Outlook.


Related Articles
SURVEY TO FOCUS ON CITY SOCIAL VALUES TO BE STUDIED.
FICKLE RAINS STARTING TO FADE AWAY; STORM CAUSED BLACKOUT, BEACH SHUTDOWN.
STUDY INDICATES TEEN-AGE DRUG USE FALLING NATIONALLY.
SANTA ANAS WHIP UP AREA FIRES, SINUSES.
METROLINK STUDY FINDS MORE PEOPLE USING RAIL SERVICE.
Email & Awareness: PDFA high on Traffic Fundraiser. (Entertainment).
FLOWER ROOT OF SEARCH SEARCH HUNTS SABOTAGEOFFICIALS SEEK PROOF OF DESTROYED HABITAT.
HABITAT COMES TO A.V. PALMDALE SITE FIRST FOR REGION.
PLANS FOR RIVER DISPUTED FED AGENCY CALLS FOR LARGER TOAD HABITAT.
City to ask public views on project.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters