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It's Anarchy now that the Star's gone; Brewer forced to change its name.

BREWERS are descending into Anarchy after being forced to change their name rather than face a courtroom battle.

Simon and Dawn Miles set up Brew Star, near Morpeth, eight months ago and named their new business after a centuries old symbol for good beer. But they ran into problems a month ago when Brewsters Brewing Limited, from Grantham in Lincolnshire, claimed their names were too similar and threatened to sue for infringing their trade mark.

"When a letter arrived about a month ago from Brewsters solicitors straight away I felt sick," said Dawn, 45, from Widdrington.

"I think the most upsetting thing is the sentimental value of the name as we know where we got that from and why we chose it." Despite much support from suppliers, pubs and drinkers who all encouraged them to fight for their name, the couple have decided they'd rather spend their money and their energy making the best beer they can - so are changing to a title more in keeping with their experimental roots - Anarchy Brew Co." "In the end we decided to save ourselves the stress and the money," said Simon, 46.

"We had to think what's best for the business and where we are right now, and I think we have strong enough branding and beers - and if we keep the logo people will still recognise the pump clip.

"But it just goes to show you need to make sure you secure your intellectual property rights.

"And we just want people to think about, whenever they are starting up a business, if you've something worth protecting then get it registered and protect it."

The firm have six months to change everything from signage, to information boards to staff T-shirts and bottle labels - though the first glimpse of the new logo on a bar is likely to be with the launch of Sublime Chaos, a breakfast stout featuring coffee from the Guji region of Ethiopia, at Bacchus on Newcastle's High Bridge, at 6pm on September 13.

"If anything this experience has helped us refocus on what we want to be doing, which is to create big flavourful beers," said Simon. "Yes we'll make good session beers but we also want to make great speciality beers too."

To go with the new name the brewery also has a new website, and Twitter name, @Anarchy-BrewCo


NEW NAME Brew Star brewery in Morpeth will now be known as Anarchy Brew Co. Pictured above are owners Simon and Dawn Miles
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Publication:Evening Chronicle (Newcastle, England)
Date:Sep 6, 2012
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